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Customer Relationship Manager

2 months ago

Santa Monica, California, United States Sinclair Broadcast Group Full time
About the Role

We are seeking a highly skilled Customer Relationship Manager to join our team at Tennis Channel, a leading media company in the sports industry. As a key member of our Direct to Consumer team, you will be responsible for developing and executing data-driven CRM strategies to drive customer engagement and retention.

Key Responsibilities
  • CRM Strategy Development: Develop and execute CRM strategies to drive customer engagement and retention, working closely with our marketing and product teams.
  • Customer Segmentation: Partner with key stakeholders to define customer segments and develop targeted marketing campaigns to increase customer conversion and retention.
  • Email and Push Marketing: Manage the end-to-end creative development of email and push campaigns, ensuring all content meets our brand standards and provides a consistent brand experience to our customers.
  • Analytics and Reporting: Continuously monitor email and push performance and provide dashboards, analytics, reports, and insights to leadership and key stakeholders, highlighting opportunities for improvement and optimization.
  • Team Collaboration: Partner with product and marketing teams to ensure integration of email experience into our overall product experience.
Requirements
  • Experience: 3-4 years' experience with email and push marketing, with success in personalization, optimization, and journey development.
  • Skills: Expert understanding of email and SMS marketing, including customer segmentation, customer journeys, and email analytics.
  • Education: Bachelor's degree in Marketing, Communications, or related field.
  • Soft Skills: Superior organizational, project management, and communication skills, with ability to work across multiple teams and stakeholders.
About Us

Tennis Channel is a leading media company in the sports industry, dedicated to providing high-quality content to tennis enthusiasts around the world. As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about tennis and committed to delivering exceptional results.

Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports. We are proud to be an Equal Opportunity Employer and Drug Free Workplace.