Digital Customer Engagement Manager

2 days ago

Santa Monica, California, United States Sinclair Broadcast Group Full time
Job Title: Digital Customer Engagement Manager

We are seeking a highly skilled Digital Customer Engagement Manager to join our team at Tennis Channel. As a key member of our marketing team, you will be responsible for developing and executing data-driven CRM strategies to drive customer engagement and retention.

Responsibilities:
  • Develop and execute CRM strategies to drive customer engagement and retention
  • Partner with key stakeholders to define the strategy, objectives, and KPIs for email and push programs
  • Create and manage our CRM calendar and coordinate content with other channels
  • Manage the end-to-end creative development of campaigns and ensure all content meets our brand standards
  • Manage the day-to-day execution of all emails and push programs in platforms
  • Partner with product to ensure integration of email experience into our overall product experience
  • Continuously monitor email and push performance and provide dashboards, analytics, reports, and insights to leadership and key stakeholders
  • Maintain email database and lead the segmentation of audiences to identify opportunities for increased customer conversion and retention
  • Define and execute A/B tests to improve open rates, click-to-open rates, engagement rates, and conversion rates
Qualifications:
  • 3-4 years' experience with email and push marketing with success in personalization, optimization, and journey development
  • 2-3 years' experience with ESPs such as Mailchimp and Salesforce
  • Expert understanding of email and SMS marketing, including customer segmentation, customer journeys, and email analytics
  • Demonstrated track record of developing strategies based on business objectives and executing CRM programs that delivered measurable business results
  • Understanding of data privacy in relation to email marketing and email databases
  • Knowledge and experience of dynamic content creation with use of AMPscript or similar scripting languages
  • Copywriting skills
  • Superior organizational, project management, and communication skills
  • Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities
  • Experience managing agency partners and marketing budgets
About Tennis Channel:

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine, and podcasts dedicated to the sport and its unique lifestyle.

The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.

The Company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest.

Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.

About the Team:

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people.

We offer great benefits, an open-door policy, upward mobility, and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location.

Full-time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental, and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave, and employee stock purchase plan.

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