Senior Brand Analyst, Digital Innovation

6 days ago


Benton Harbor, Michigan, United States Whirlpool Corporation Full time
About the Role

We are seeking a dynamic and experienced Senior Brand Analyst, Digital to join our JennAir Brand team. In this role, you will lead and accelerate delivery of human-centered brand experiences through analyzing digital brand performance, identifying opportunities for growth, and developing data-driven strategies to drive business results.

Key Responsibilities
  • Lead the development and implementation of digital brand strategies to drive business growth and revenue
  • Analyze digital brand performance metrics to identify trends, opportunities, and areas for improvement
  • Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns
  • Develop and maintain relationships with key stakeholders, including senior leadership and external partners
  • Stay up-to-date with industry trends and best practices in digital brand management
Requirements
  • 5+ years of experience in digital brand management or a related field
  • Proven track record of success in developing and executing digital brand strategies
  • Strong analytical and problem-solving skills, with ability to interpret complex data and develop actionable insights
  • Excellent communication and interpersonal skills, with ability to work effectively with cross-functional teams
  • Strong business acumen, with ability to understand and drive business results


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