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Product Marketing Manager

3 months ago


Benton Harbor, Michigan, United States Whirlpool Corporation Full time

The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.The Consumer Packaged Goods & Storage/Org Marketing team reports to the Brand & Product Marketing Senior Manager, through to the Integrated Product Business Unit Director/General Manager.The Product Marketing Manager, CPG (consumer packaged goods) is responsible for leading the marketing strategy, product development, and product management processes for water filtration, detergent, and appliance cleaner brands.The Product Marketing Manager collaborates with cross-functional teams, including brand, shopper, sales, engineering, and supply chain, to ensure successful product launches and sustained market growth.Identify target markets and relevant consumer segments based on market research, consumer insights, and sales performance.Develop and validate product concepts and specifications based on thorough market research, consumer insights, and competitive analysis.Collaborate with engineering to translate consumer insights into technical product specifications also ensuring products meet quality, safety, and regulatory standards.5+ years combined experience in product marketing, product development & innovation, CPG brand marketing and/or adjacent role