Digital Marketing Co-Op, SEO Specialist

5 days ago

Cleveland, Ohio, United States The Sherwin-Williams Company Full time

The Sherwin-Williams Company is seeking a highly motivated and detail-oriented Digital Marketing Co-Op to join our eBusiness support team. As a Digital Marketing Co-Op, you will play a key role in supporting various content marketing initiatives to improve the company's brand presence online, drive sales online and in-stores, and enhance the overall customer experience.

This position requires strong analytical and problem-solving skills, as well as the ability to work effectively in a team environment. You will be responsible for assisting with the development of keyword-rich content, content entry of metadata within a Content Management System, conducting site audits, and coordinating tactical SEO efforts.

Key Responsibilities:

  • Help coordinate the execution of strategies that include content optimization, link building, website improvements, local SEO improvements, and other initiatives in support of the organic growth of the SW brand online.
  • Leverage internal and external analytics tools to measure and report on site performance, troubleshoot and identify quality-related issues that might be affecting the overall organic traffic and rankings.
  • Provide performance copywriting support to develop keyword-rich short-form article and content snippets.
  • Support optimization processes for site content, tools, and applications to ensure availability of accurate and consistent information across customer touchpoints, devices, and platforms in accordance with SEO best practices, data, and insights.
  • Learn and support keyword research and strategy development, website performance analysis, gap analysis, competitor analysis, content, and technical audits.
  • Work cross-functionally with analytics, marcom/marketing, and data teams to support holistic marketing campaigns and tactics.

Requirements:

  • Must be actively pursuing a Bachelor's degree in Marketing, Business, Communications, or related field graduating between May 2025- December 2026.
  • Availability to work in a long-term co-op (months).
  • Knowledge of foundational on-page SEO best practices.
  • Experience writing marketing copy.
  • Ability to understand keyword and page performance reporting.

Preferred:

  • Copywriting experience.
  • Technical/Skill Requirements:
    • Strong working knowledge of MS Office tools.
    • Experience with Google Analytics.
    • Experience using content management systems (CMS), example: Wordpress, Squarespace.

The Sherwin-Williams Company is an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status, or any other consideration prohibited by law or by contract.

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