Digital Strategy Manager
4 weeks ago
The Digital Strategy Manager at The Sherwin-Williams Company serves as the digital strategist to coordinate our various digital mediums and assist our portfolio of brands in reaching business goals.
This role will help steer our organization's digital narrative in growing our business, customer base, and improving the consumer experience across the digital consumer journey.
To be successful in this role, the incumbent will 1) have a broad knowledge of digital marketing; 2) develop influential partnerships with brand, sales, and technology leads; and 3) creative problem-solving skills to deliver business results.
The position will contribute to the development and implementation of the digital strategy, fostering strong and trusting relationships with core business teams, primarily Brand and Market Segment, as well as Sales, Data Analytics & Insights marketing teams.
Support digital and e-commerce strategies within D2C and retail-channel partners to drive best-practice adoption on a consumer's path to purchase.
Contribute to creating holistic digital consumer experiences across all digital touch points to drive consumer engagement and loyalty.
Analyze and report out on latest digital consumer and category behavior trends in the digital space.
Communicate reporting to internal stakeholder teams against KPIs across digital efforts, with the ability to provide actionable insights and recommendations to improve and optimize.
Requirements:
Education: Bachelor's Degree
Experience: 3-5 years' experience in digital marketing and strategy across digital channels and analytics in CPG and B2B industries, including partnering with retailers.
Skills: Strong digital storytelling capabilities, creative problem-solving skills, detail-oriented with excellent follow-through, and a hands-on approach to directing multiple projects simultaneously.
Preferred: A blend of agency and corporate experience, or that understands the differences between the two, knowledge, education in SEO, or worked for online retailers in the home improvement, decor, or CPG industry.
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