Fragrance Marketing Director
7 days ago
Revlon is seeking a highly skilled and experienced Director of Fragrance Marketing to lead our fragrance marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive profitable growth and brand awareness for our fragrance portfolio.
Key Responsibilities:- Develop and execute marketing plans and strategies for fragrances, including brand positioning, product launches, and promotional activities.
- Lead cross-functional teams to ensure successful execution of marketing initiatives, including sales, product development, and creative agencies.
- Collaborate with the US Sales team to develop and execute customer and sales marketing strategic plans and activations.
- Drive thought leadership and identify gaps in our channel strategy, current offerings, and new territories.
- Develop and manage the marketing support activations to drive core base business and innovation, including leading local market paid media, partnering with creative and retail execution on POS activations, and partnering with PR to develop support plans to drive awareness and conversion.
- Manage the relationship, communication, and approval processes to ensure approval deadlines are met and timelines are followed strictly.
- Oversee fragrance promotional development and execution.
- Lead the development and execution of marketing programs for the US region, ensuring successful implementation of the plan (on time and in budget), working with cross-functional teams.
- Create unique marketing campaigns and innovative customer solutions that drive retail sales and profitability.
- Drive US media strategy and build media plans in collaboration with the media team.
- Leverage data insights to provide recommendations for new brand and product opportunities based on competitive analysis.
- Fully understand, promote, and utilize customer-specific marketing tools in driving company objectives.
- Drive the growth and development of assigned categories through the proposal and execution of the portfolio/product strategy and its promotional calendar.
- Serve as the marketing resource to the Sales teams. Partner with Sales to develop impactful innovation, promotional, and marketing activation plans for customers to achieve sales objectives and differentiate our brands in the marketplace.
- Develop and steer strategy for non-revenue budget and oversee forecasting each season.
- Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral, and retailer-specific).
- Ensure brand cohesiveness across all brick-and-mortar doors and.com (where appropriate) despite customization by doors.
- Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development, and Global.
- Responsible for coaching and development of team members and/or direct reports.
- 10+ years of marketing experience in Beauty/Fragrance marketing or brand management.
- Bachelor's Degree.
- Understanding of the US fragrance market and Beauty channels, including e-commerce.
- Ability to lead new product development and execute against all product initiatives.
- Strong strategic, analytical, and problem-solving skills.
- Knowledge in all areas of marketing, including the ability to provide analytical insights, develop and implement marketing programs.
- Understanding of P&L and financial ROI planning.
- Knowledge of the US media landscape and ability to drive media strategy and plan.
- Ability to lead the US communication plan.
- Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
- Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
- Time management skills and ability to prioritize projects as necessary.
- Good verbal and written communication skills.
- Negotiation skills, problem-solving, and conceptual thinking.
- Ability to manage through ambiguity.
- Customer and brand-focused mindset.
- Knowledge of market trends and consumer preferences.
- Advanced proficiency in Microsoft Excel (i.e., v-lookups, formulas, linked spreadsheets).
- Proficiency in Microsoft Word, Outlook, and PowerPoint.
- Experience managing direct report(s).
- Competitive base salary range: $145,000/year.
- Short and/or long-term incentives as part of total compensation.
- Medical, dental, and vision benefits.
- Company-paid basic life insurance policy.
- Long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
- 401k Retirement Savings Plan.
- 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment.
- Twelve paid holidays throughout the calendar year.
Revlon is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
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