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Marketing Manager, Trade Area

2 months ago

New York, New York, United States International Cosmetics and Perfumes Full time
Job Title: Trade Area Marketing Manager

We are seeking a highly skilled Trade Area Marketing Manager to join our team at International Cosmetics and Perfumes. As a key member of our marketing team, you will be responsible for executing business and marketing strategies within vendor distribution and achieving overall company objectives within a given budget.

Key Responsibilities:
  • Lead the strategic planning of the seasonal promotional calendar, managing events and promotional activities to drive incremental sales in the North American market.
  • Plan and own a $2M+ annual promotional budget, cultivating and maintaining effective business relationships with Retail Partners and Field Management Teams.
  • Maintain seasonal promotional collateral forecasts, working in partnership with Marketing to coordinate store events, including sales components, marketing support, and collateral requests.
  • Develop, budget, and maintain seasonal gratis and contests with in-store sales support, liaising with Regional Sales Directors to optimize all aspects of the business.
  • Negotiate corporate visual activations in-store at retail accounts, partnering with Boutiques team to plan out seasonal activations or execute ad-hoc opportunities.
  • Carry out weekly, monthly on-going communication to sales team, coordinating conference calls with corporate members to discuss event strategy by quarter.
  • Review and communicate quarterly event results of advertisement, visual weeks & events, serving as a conduit for open projects and managing expectations between internal team and retail partners.
Requirements:
  • Bachelor's degree in business, Marketing, or relevant field required.
  • 3-5 years of relevant experience, preferably in the luxury, beauty, or fragrance industry.
  • Innovative thinker and approach to business, with excellent MS Office applications and strong interpersonal skills.
  • Attention to detail and organization skills, with strong leadership qualities and ability to work in an entrepreneurial, fast-paced environment.