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Director of Fragrance Marketing

2 months ago

New York, New York, United States Solomon Page Group Full time
About the Role

We are seeking a highly experienced and skilled Director of Fragrance Marketing to join our team at Solomon Page Group. As a key member of our marketing team, you will be responsible for leading the development and execution of fragrance marketing strategies that drive profitable growth and brand awareness.

Key Responsibilities
  • Develop and execute comprehensive fragrance marketing plans that align with the company's overall business objectives.
  • Lead the creation of brand strategies, innovation plans, and go-to-market activities to achieve brand objectives.
  • Provide category expertise and leadership, analyzing portfolio and competitive category to make recommendations on new product launches, pricing strategy, and portfolio rationalization.
  • Lead the new product development and execution process from ideation to launch, including developing concept/claims/storytelling, creative and pack design briefs.
  • Develop and manage marketing support activations to drive core base business and innovation, including leading local market paid media and partnering with creative and retail execution on POS activations.
  • Manage the relationship, communication, and approval processes to ensure approval deadlines are met and timelines are followed strictly.
  • Oversee fragrance promotional development and execution, and lead the development and execution of marketing programs for the US region.
  • Drive US media strategy and build media plans in collaboration with the media team, leveraging data insights to provide recommendations for new brand and product opportunities.
  • Develop and steer strategy for non-revenue budget and oversee forecasting each season.
  • Make strategic recommendations for print collaterals and supervise production, ensuring brand cohesiveness across all brick & mortar doors and.com.
  • Provide guidance on forecasting for Innovations and promotional programs, working in close collaboration with Sales Operations, Business Development, and Global.
  • Responsible for coaching and development of team members and/or direct reports.
Requirements
  • 10+ years of Marketing experience in Beauty/Fragrance marketing or brand management.
  • Bachelor's degree.
  • Understanding of the US fragrance market and Beauty channels, including e-commerce.
  • Ability to lead new product development and execute against all product initiatives.
  • Strong strategic, analytical, and problem-solving skills.
  • Knowledge in all areas of marketing, including the ability to provide analytical insights, develop, and implement marketing programs.
  • Understanding of P&L and financial ROI planning.
  • Knowledge of the US media landscape and ability to drive media strategy and plan.
  • Ability to lead the US communication plan.
  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
  • Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
  • Time management skills and ability to prioritize projects as necessary.
  • Good verbal and written communication skills.
  • Negotiation skills, problem-solving, and conceptual thinking.
  • Ability to manage through ambiguity.
  • Customer and brand-focused mindset.
  • Knowledge of market trends and consumer preferences.
  • Advanced proficiency in Microsoft Excel (i.e. v-lookups, formulas, linked spreadsheets).
  • Proficiency in Microsoft Word, Outlook, and PowerPoint.
  • Experience managing direct report(s).