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Senior Brand Marketing Strategist
2 months ago
Are you passionate about empowering Brand Owners to enhance their brand presence while optimizing customer experiences within the Amazon ecosystem?
We are seeking a seasoned Senior Product Marketing Strategist who will take charge of articulating the vision for brand-building communications and transform it into a sustainable roadmap to achieve our objectives.
This individual will leverage data analytics and consumer insights to refine existing marketing channels and identify innovative pathways to effectively engage more Brands.
Key Responsibilities:
- Conduct in-depth analysis of data and customer insights to identify challenges faced by Brands and Customers.
- Formulate the vision and strategic roadmap for channel development and automation.
- Investigate and recommend strategies to amplify brand messaging and initiatives across various internal channels.
- Collaborate with development teams to establish business requirements for new features and mechanisms aimed at enhancing channel effectiveness.
- Define and monitor key performance indicators, ensuring timely execution and regular updates to senior leadership through structured business reviews.
- Build and maintain relationships with internal stakeholders, seeking collaborative opportunities across the organization to ensure a consistent customer experience.
- Exhibit a strong inclination for proactive engagement; adeptly manage multiple priorities and deliver results in a fast-paced environment.
About the Brand Experience Organization:
The Brand Experience (BX) team is dedicated to innovating and leading initiatives for Brand Owners within the Amazon platform. Our expanding suite of BX tools empowers Brands to enhance awareness, improve consideration, boost conversion rates, and foster brand loyalty.
We embrace a diverse mix of experiences, tenures, and roles within our organization, fostering an inclusive environment that encourages team members to leverage their strengths and develop in areas of opportunity to drive long-term career success.
Basic Qualifications:
- 6+ years of professional marketing experience, excluding internships.
- Proven track record of utilizing data and metrics to drive enhancements.
- Experience in designing, executing, and scaling cross-functional marketing initiatives.
- Demonstrated leadership in go-to-market strategies for consumer software or hardware product launches.
Preferred Qualifications:
- Familiarity with SQL or other analytical tools for data analysis.
- Experience in customer segmentation, profiling, and targeting.
Amazon is committed to fostering a diverse and inclusive workplace, and we are an equal opportunity employer.
Our compensation reflects the labor market across various US geographic regions, with base pay ranging from $112,800 to $186,500 depending on market location and job-related expertise.
Amazon offers a comprehensive compensation package, which may include equity, sign-on bonuses, and a full range of medical, financial, and other benefits.
