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Lead Marketing Strategist, Grocery Collaborations

2 months ago

Seattle, Washington, United States Amazon Full time

About the Role
Amazon is on the lookout for a skilled and innovative Lead Marketing Strategist to join our Grocery Collaborations team. This role is designed for a marketing professional with a successful history of executing impactful marketing strategies.

Team Overview
Our team empowers Amazon customers to explore grocery store selections and enjoy same-day delivery of their orders. This position offers a unique chance to contribute significantly to a pioneering business at Amazon, which is still in its formative stages.

Key Responsibilities
The Lead Marketing Strategist will be responsible for:

  • Developing, proposing, and implementing marketing strategies and concepts for grocery partners on Amazon.
  • Guiding projects from initial briefing through to successful execution in collaboration with Marketing Managers, Account Managers, and merchant partners.
  • Working at both strategic and operational levels, including managing campaigns, drafting business/marketing requirements, and analyzing performance data.
  • Exhibiting a proactive approach, taking ownership, and promoting a high-energy, high-performance culture.
  • Launching impactful programs, making data-informed decisions, and influencing stakeholders effectively.

Qualifications
The ideal candidate will possess:

  • A robust understanding of customer dynamics and segmentation.
  • Experience in conceptualizing and executing digital marketing initiatives.
  • The ability to generate innovative ideas for growth while addressing potential business challenges.
  • Strong organizational skills and the capacity to prioritize in a dynamic business environment.

Daily Responsibilities
In this role, you will:

  • Drive marketing initiatives aimed at enhancing customer acquisition, journey, and experience, as well as achieving sales objectives for Third-Party Merchants on Amazon.
  • Support the launch, expansion, and ongoing marketing programs for merchants through various marketing channels, collaborating with internal and external teams.
  • Create exceptional shopping experiences for customers and merchant partners on Amazon, including storefront merchandising and promotional activities.
  • Analyze and leverage insights from our marketing effectiveness measurement systems to inform strategies.
  • Prepare and present high-quality reports to senior leadership.
  • Collect and act on customer feedback to enhance the overall customer experience.
  • Conduct A/B testing to refine customer experience and sales strategies.

Benefits
Amazon offers a comprehensive benefits package to support you and your eligible family members, including:

  • Medical, Dental, and Vision Coverage
  • Maternity and Parental Leave Options
  • Paid Time Off (PTO)
  • 401(k) Plan

Basic Qualifications
To be considered for this position, candidates should have:

  • 6+ years of professional marketing experience.
  • Experience utilizing data and metrics to drive improvements.
  • Proficiency in Excel or Tableau for data analysis.
  • Experience in executing and scaling cross-functional marketing programs.
  • Experience leading go-to-market strategies for consumer products.

Preferred Qualifications
Additional qualifications that would be advantageous include:

  • Experience with SQL or other analytical tools for data analysis.
  • Experience in customer segmentation and targeting.

Amazon is dedicated to fostering a diverse and inclusive workplace.

We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit our website for more information.

Compensation reflects the cost of labor across various US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market, based on factors including market location and job-related knowledge, skills, and experience.

Amazon is a total compensation company, offering equity, sign-on payments, and other forms of compensation as part of a comprehensive package, in addition to a full range of medical, financial, and other benefits.

This position will remain posted until filled. Applicants should apply via our internal or external career site.