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Global Marketing Strategist

2 months ago

Seattle, Washington, United States Expeditors Full time
Job DescriptionCompany Overview

Expeditors is a leading global logistics firm based in Seattle, Washington. With a workforce of skilled professionals across 176 district offices and numerous branch locations worldwide, we are connected through a sophisticated integrated information management system. Our services encompass air and ocean freight forwarding, customs brokerage, vendor consolidation, cargo insurance, time-sensitive transportation, order management, warehousing, distribution, and tailored logistics solutions.

Role Overview

As the Global Marketing Strategist at Expeditors, you will be responsible for shaping our narrative and vision, promoting our diverse range of products and services, and driving revenue growth. Your role will involve conducting comprehensive market research to understand consumer needs, behaviors, and trends. You will lead initiatives in inbound/content marketing, SEO, social media, and targeted campaigns, while collaborating with subject matter experts to enhance digital engagement and foster real-world interactions. It is essential to maintain consistency across marketing teams in global efforts. In this managerial capacity, you will ensure that resources are effectively utilized to communicate our message in a visually compelling manner that supports revenue objectives.

Key Responsibilities
  • Generate innovative ideas for timely and relevant marketing campaigns.
  • Support outbound and inbound marketing initiatives by leveraging expertise in various domains.
  • Coordinate with external vendors to implement promotional events and campaigns.
  • Design and execute strategies to engage target audiences through appropriate channels, while analyzing marketing data to inform future strategies.
  • Create, edit, and publish content across various platforms including websites, blogs, videos, social media, email campaigns, podcasts, e-books, and whitepapers.
  • Develop content that motivates, educates, informs, and engages across a diverse range of platforms.
  • Collaborate closely with corporate design and media teams to produce content that delivers measurable results.
  • Utilize editing and content management skills to publish across multiple digital platforms.
  • Apply knowledge of SEO and content development to create marketing materials that position our company as an industry leader.
  • Establish yourself as an influential figure within the company and industry through impactful digital content that drives revenue growth.
Qualifications
  • Exceptional writing skills with a strong command of grammar.
  • 3-5 years of experience collaborating with writers and editors on projects.
  • 3-5 years of expertise in SEO writing, online marketing, and lead generation.
  • 3-5 years of familiarity with web analytics, email marketing, and digital marketing techniques.
  • Experience writing on a variety of topics and for different types of businesses.
  • Ability to simplify complex data into user-friendly formats.
  • Capacity to thrive in a fast-paced environment and meet deadlines.
  • Bachelor's degree in Marketing, Communication, English, Journalism, or related fields.
  • Strong time management skills, including prioritization and adaptability.
  • Comprehensive understanding of marketing elements, including traditional and digital strategies.
  • Proven experience in marketing data analytics and tools.
  • Proficient in computer skills, including MS Office and marketing software.
  • Detail-oriented and well-organized.
  • Commercial awareness combined with a creative mindset.
  • Ability to cultivate cross-functional relationships that align with company strategy.
  • Innovate ideas that positively impact the global network.
  • Effectively present concepts to senior executives.
  • Supervise and mentor junior staff members.
Additional Information

Expected Salary: $90,000 - $120,000

Expeditors provides a comprehensive benefits package:

  • Paid Vacation (prorated based on the month of hire, eligible for 15 days)
  • Holidays (10)
  • Flexible Days (2)
  • Paid Sick Time (accrual rate of 1 hour of sick time per 30 hours worked)
  • 401(k) Retirement Savings Plan with employer match
  • Employee Stock Purchase Plan (ESPP)
  • Medical, Prescription Drug, Dental & Vision Coverage
  • Health Savings Account (HSA)
  • Life and Disability Insurance
  • Paid Parental Leave (additional eligibility criteria apply)
  • Dependent Care Flexible Spending Account (DC FSA)
  • Commuter Benefit
  • Employee Assistance Program (EAP)
  • Training and Personnel Development Program
  • Educational Assistance and Reimbursement

Your information will be kept confidential according to EEO Guidelines.