Strategic Insights Manager

2 days ago


Chicago, Illinois, United States McDonald's Corporation Full time
About the Role

We are seeking a highly skilled Strategic Insights Manager to join our US Strategic Insights team at McDonald's Corporation.

This is an exciting opportunity to leverage your expertise in market research and analysis to drive business growth and inform marketing strategies.

Key Responsibilities
  • Develop and execute market research studies to gain a deeper understanding of consumer behavior and preferences.
  • Collaborate with cross-functional teams to integrate insights into marketing strategies and campaigns.
  • Analyze data and develop actionable recommendations to optimize marketing performance.
  • Partner with agency partners to develop and implement creative campaigns that drive business results.
Requirements
  • Bachelor's degree in a related field (e.g. Psychology, Behavioral/Cognitive Science, Anthropology, Strategy or Statistics).
  • 5+ years of market research experience, with a focus on consumer behavior and market analysis.
  • Proven track record of developing and executing successful market research studies and campaigns.
  • Excellent analytical and problem-solving skills, with the ability to communicate complex insights to non-technical stakeholders.
What We Offer

McDonald's Corporation is an equal opportunity employer committed to diversity and inclusion. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Join our team and contribute to the success of one of the world's leading brands.



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