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Senior Marketing Specialist

2 months ago

Secaucus, New Jersey, United States Quest Diagnostics Full time
About the Role

We are seeking a highly skilled Senior Marketing Specialist - CRM to join our team at Quest Diagnostics. As a key member of our marketing team, you will be responsible for developing and executing CRM transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention.

Key Responsibilities
  • Coordinate with internal stakeholders and agency partners on key deliverables and milestones in the end-to-end email campaign development and deployment process.
  • Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloud to deliver multi-touch communications.
  • Help serve as the liaison between internal stakeholders and external agencies.
  • Knowledge of CRM best practices and CAN-SPAM compliance laws.
  • Participate in the team's day-to-day CRM team protocols and maintain the CRM campaign calendar.
  • Proofread, edit, and fact-check content to ensure emails are accurate, compelling, promotions and disclaimers are correct, and adhere to our brand guidelines.
  • Facilitate the internal review and approval process for emails, and ensure feedback is implemented.
  • Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly.
  • Assist with A/B testing of emails.
Requirements
  • 3-5 years of experience in a CRM marketing role.
  • B2C ecommerce experience.
Preferred Qualifications
  • Healthcare industry experience.
  • Completion of the Salesforce Marketing Cloud Email Specialist Certification.
  • HTML and CSS knowledge.
  • Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization.
  • Capable of working autonomously in a fast-paced environment.
  • Can self-prioritize tasks and context switch as needed.
  • Must be comfortable with a deadline-driven environment.
Technical/Job Specific Knowledge
  • Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and some level of familiarity with Ampscript.
  • SQL querying knowledge.
Required Skills
  • Email marketing and customer journey knowledge.
  • Excellent project management skills, including management of agencies and vendors to ensure execution.
  • Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
  • Superb written communication skills.
  • Familiarity with project management tools, preferably Asana.
Education

Bachelor's degree in marketing, advertising/public relations, communications, or related field is required.

The base salary range for this position is ~ $90,000- $100,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered. Successful candidates may be eligible to receive annual performance bonus compensation.

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives. Our pay and benefit plans have been designed to promote employee health in all respects physical, financial, and developmental. Depending on whether it is a part-time or full-time position, some of the benefits offered may include:

  • Medical/Prescription Drugs
  • Dental
  • Vision
  • Flexible Spending Accounts (FSAs)
  • Supplemental Health Plans
  • 401(k) Plan Company match dollar-for-dollar up to 5%
  • Employee Stock Purchase Plan (ESPP)
  • Supplemental Life Insurance
  • Dependent Life Insurance
  • Short- and Long-Term Disability buy-up
  • Blueprint for Wellness
  • Emotional Well-Being Resources
  • Educational Assistance
  • Paid time off / Health Time
  • Variable Compensation Plans
  • Sales Incentive Plans