Social Media Marketing Specialist

6 hours ago


Secaucus, New Jersey, United States Hudson Regional Hospital Full time
Job Title: Graphic Designer/Marketing Associate

Hudson Regional Hospital is seeking a highly skilled and creative Social Media Strategist to join our marketing team.

Key Responsibilities:
  • Develop and implement innovative social media strategies to enhance our brand presence and engage our target audience.
  • Create captivating visual content, including graphics, images, and videos, to be used across all social channels.
  • Record and edit video content, ranging from short-form clips to long-form video optimized for each platform.
  • Stay up-to-date with trends, tools, and technologies to ensure our social initiatives remain relevant.
  • Collaborate with internal teams and departments to align social media efforts with overall marketing objectives and campaigns.
  • Monitor and assess social media metrics and KPIs to track the effectiveness of posts and engagement.
  • Identify and cultivate relationships with local influencers and partners to amplify our brand message.
  • Create internal newsletters covering a variety of topics, such as hospital updates, awards, news, etc.
  • Work closely with the Marketing Director on initiatives to drive hospital awareness and campaigns.
Requirements:
  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
  • Proven experience as a social media strategist or similar role with strong examples showcasing creative design and video editing skills.
  • Proficiency in software such as Adobe Creative Suite, Canva, CapCut, and other relevant tools.
  • Knowledge of social media platforms and their respective best practices.
  • Excellent written and verbal communication skills with the ability to create compelling content tailored to different platforms.
  • Ability to multitask, prioritize, work in teams, and be nimble in a fast-paced environment.
  • Strong digital marketing background and ability to lift up to 45 lbs, with potential travel.


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