Digital Marketing Specialist

2 weeks ago


Secaucus, New Jersey, United States Quest Diagnostics Incorporated Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Quest Diagnostics Incorporated. As a key member of our Agile Marketing team, you will play a critical role in supporting the execution of our digital marketing strategy.

Key Responsibilities:
  • Participate in the implementation and governance oversight of enterprise Martech systems and processes to ensure optimal and compliant use of our tools.
  • Collaborate with peers and cross-functional colleagues to support the execution of digital marketing tactics and campaigns.
  • Drive effective collaboration between internal business partners and IT resources.
  • Function as a Power User of Adobe Experience Manager (AEM) and Adobe Target to support sites using the platforms.
  • Conduct A/B testing and leverage analytics data to continuously improve template and website application designs and workflows.
Requirements:
  • 2+ years' experience in digital marketing, including web content strategy, development, and management.
  • Knowledge of website content management systems (CMS) required.
  • Strong web analytics skills and experience required.
  • Experience with web analytics, Google Tag Manager, Google Search Console, and AdWords.
  • Fully proficient with various software programs such as Word, Excel, PowerPoint, and Outlook.
Preferred Qualifications:
  • Experience with A/B testing tools and SEO best practices.
  • Experience working within an agile project management structure.
  • Pharmaceutical, healthcare, diagnostic, lab, or consumer packaged goods experience.
What We Offer:

Quest Diagnostics Incorporated is an equal opportunity employer. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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