Digital Marketing Strategist

6 days ago

Secaucus, New Jersey, United States Quest Diagnostics Incorporated Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Quest Diagnostics Incorporated. As a key member of our digital marketing team, you will be responsible for planning, executing, and optimizing our digital marketing efforts. This includes implementing campaign tactics through enterprise systems such as content management systems, paid media platforms, marketing automation systems, SEO and social tools, web analytics, and more.

Key Responsibilities

* Collaborate with colleagues, internal resources, and external agencies to develop and execute optimized digital marketing tactics that support our marketing and communications strategies and campaigns across the enterprise.
* Function as a "Power User" of the company's digital marketing platforms, such as content management systems, paid media platforms, marketing automation systems, etc.
* Plan and administer marketing campaigns; test and analyze workflow, lead generation, lead nurturing and lead scoring; and identify tactics for improvement.
* Manage user groups, configure and generate reports, and organize assets/campaigns within the digital marketing systems.
* Participate in implementation of enhancements and upgrades to digital marketing platforms as needed.
* Participate in SEO and SEM efforts, including keyword, page, and image optimization for search engines.
* Lead new user and new feature training sessions online and in-person.
* Develop an understanding of organizational data in order to segment communications for appropriate target audiences.
* Collaborate with peers and agencies to develop and support the digital aspects of marketing campaigns.
* Manage a marketing communication calendar to provide organizational insight into communications being planned and sent.
* Measure performance of digital marketing efforts using a variety of web analytics tools.

Requirements

* Bachelors in Marketing, Business, Advertising, Communications or other related discipline.
* 3 to 5 years' experience in digital marketing, including at least 1-2 years of experience configuring and managing complex campaigns in digital marketing platforms.
* Knowledge of content management systems required. Experience with or certification in Adobe Experience Manager a plus.
* Knowledge of marketing automation platforms required. Experience with or certification in Salesforce Marketing Cloud or Eloqua a plus.
* Experience using digital analytics platforms such as Google Analytics, Mixpanel, etc. to analyze campaign and digital marketing effort performance. And Content Management Systems such as Adobe Experience Manager to create and edit website content is a plus.
* Experience with developing and implementing Search Engine Optimization (SEO) strategies a plus.
* Fully proficient with various software programs such as Word, Excel, PowerPoint, Outlook.
* Strong written and oral communication skills.
* Experience working within an agile project management structure a plus.
* Pharmaceutical, healthcare, diagnostic, lab or consumer packaged goods experience a plus.

What We Offer

* A unique opportunity to benefit from peer-based cross training across a number of digital marketing tools, while learning about the strategy and marketing needs of various functions and teams across a large Fortune 500 healthcare company.
* A hybrid opportunity, working two days per week in our Secaucus, NJ office.
* A collaborative and supportive digital marketing team that is beginning to leverage agile marketing principles to best maximize their skillset while supporting the enterprise at large.

Equal Opportunity Employer

Quest Diagnostics Incorporated is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive environment that values diversity and promotes equal opportunities for all employees and applicants.

  • Social Media Strategist

    2 weeks ago

    Secaucus, New Jersey, United States Hudson Regional Hospital Full time

    Hudson Regional Hospital Seeks Social Media StrategistHudson Regional Hospital is seeking a highly skilled and creative Social Media Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and implementing innovative strategies to enhance our brand presence and engage our target audience effectively.Key...

  • Digital Marketing Specialist

    4 weeks ago

    Secaucus, New Jersey, United States Quest Diagnostics Incorporated Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at Quest Diagnostics Incorporated. As a key member of our Agile Marketing team, you will play a critical role in supporting the execution of our digital marketing strategy.Key Responsibilities:Participate in the implementation and governance...

  • Social Media Marketing Specialist

    2 weeks ago

    Secaucus, New Jersey, United States Hudson Regional Hospital Full time

    Job Title: Graphic Designer/Marketing AssociateHudson Regional Hospital is seeking a highly skilled and creative Social Media Strategist to join our marketing team.Key Responsibilities:Develop and implement innovative social media strategies to enhance our brand presence and engage our target audience.Create captivating visual content, including graphics,...

  • Social Media Strategist

    3 weeks ago

    Secaucus, New Jersey, United States Hudson Regional Hospital Full time

    Hudson Regional Hospital Seeks Social Media StrategistHudson Regional Hospital is seeking a highly skilled and creative Social Media Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and implementing innovative strategies to enhance our brand presence and engage our target audience effectively.Key...

  • Marketing Director

    1 month ago

    Secaucus, New Jersey, United States Spark Talent HQ LLC Full time

    About the JobWe are seeking a highly motivated and strategic Marketing Director to join our team at Spark Talent HQ LLC. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive growth and brand recognition.Key Responsibilities:Partner with the VP of Marketing to craft and execute strategic...

  • Strategic Marketing Leader

    6 days ago

    Secaucus, New Jersey, United States Spark Talent HQ LLC Full time

    About the role: Marketing DirectorLocation: Not specifiedCompany Mission: Our client, a leading healthcare organization, is passionate about delivering exceptional patient care. We're seeking a visionary Marketing Director to join this growing team. This pivotal role reports directly to the VP of Marketing. You'll be the architect of our marketing strategy,...

  • Marketing Communications Specialist

    2 weeks ago

    Secaucus, New Jersey, United States SourcePro Search, LLC Full time

    Job Title: Senior Marketing Communications SpecialistJob Summary:We are seeking a highly skilled Senior Marketing Communications Specialist to join our team at SourcePro Search, LLC. As a key member of our marketing team, you will be responsible for developing and implementing marketing communication plans to support our company's goals and objectives.Key...

  • Senior Marketing Communications Specialist

    4 weeks ago

    Secaucus, New Jersey, United States SourcePro Search, LLC Full time

    Job Title: Senior Marketing Communications SpecialistFantastic opportunity for a Senior Marketing Communications Specialist for our large global client serving an international clientele consisting of some of the largest brands in the world. This role offers a competitive salary, excellent benefits, and tremendous growth opportunities.Job Summary:The ideal...

  • Senior Marketing Communications Specialist

    2 weeks ago

    Secaucus, New Jersey, United States SourcePro Search Full time

    Senior Marketing Communications SpecialistSourcePro Search is conducting a search for a Senior Marketing Communications Specialist to support our global client serving an international clientele consisting of top brands.This role offers a competitive salary, excellent benefits, and tremendous growth opportunities in a hybrid schedule.The ideal candidate will...

  • Associate Director, Retail Media Marketing

    6 days ago

    Secaucus, New Jersey, United States Hartz Mountain Full time

    About Hartz Mountain:We are a trusted household name across the United States, committed to pet care excellence for over 95 years.Our mission is to provide products that nurture the special bond between pets and their owners, ensuring they experience nothing but Unconditional Love.At Hartz, your contributions matter, whether collaborating in the office or...

  • Retail Media Marketing Assistant Manager

    2 weeks ago

    Secaucus, New Jersey, United States Hartz Mountain Full time

    About HartzHartz is a leading pet care company with a rich history of innovation and commitment to excellence. With over 95 years of experience, we have established ourselves as a trusted household name across the United States.Our mission is to provide products that nurture the special bond between pets and their owners, ensuring they experience nothing but...

  • Retail Media Marketing Assistant Manager

    2 weeks ago

    Secaucus, New Jersey, United States Hartz Mountain Full time

    About UsHartz Mountain is a leading pet care company with a rich history of innovation and commitment to excellence. With over 95 years of experience, we have established ourselves as a trusted household name across the United States.Our mission is to provide products that nurture the special bond between pets and their owners, ensuring they experience...

  • Associate Manager, Retail Media Marketing Professional

    6 days ago

    Secaucus, New Jersey, United States Hartz Mountain Full time

    About Hartz MountainHartz Mountain is a leading pet care company with a commitment to excellence and innovation. We're dedicated to providing products that nurture the special bond between pets and their owners, ensuring they experience nothing but Unconditional Love.As a leader in the pet care industry, we're passionate about pioneering advancements that...

  • Community Outreach Coordinator

    2 months ago

    Secaucus, New Jersey, United States Hudson Partnership CMO Full time

    Job OverviewHudson Partnership CMO is seeking a highly motivated and detail-oriented individual to fill the role of Community Resource Intern. This is an unpaid internship opportunity that will provide valuable experience in community outreach, resource development, and marketing.Key Responsibilities:Community Outreach: Assist with duties at the Community...

  • Ecommerce Operations Manager

    5 days ago

    Secaucus, New Jersey, United States Phaxis Full time

    Job Overview:As a key member of the Phaxis team, the Ecommerce Manager will play a pivotal role in enhancing the DTC experience. Reporting to the VP, Ecommerce and Digital Marketing, this individual will be responsible for website operations, merchandising, and the overall customer journey on the company .com website.Responsibilities and Duties:•...

  • Community Resource Coordinator

    4 weeks ago

    Secaucus, New Jersey, United States Hudson Partnership CMO Full time

    Job OverviewHudson Partnership CMO is seeking a highly motivated and detail-oriented individual to fill the role of Community Resource Intern. This is an unpaid internship opportunity that will provide valuable experience in community outreach, resource development, and marketing.Key ResponsibilitiesAssist with duties at the Community Outreach Voice...

  • Community Resource Coordinator

    2 weeks ago

    Secaucus, New Jersey, United States Hudson Partnership CMO Full time

    Job DescriptionHudson Partnership CMO is seeking a highly motivated and detail-oriented individual to fill the role of Community Resource Intern.Key Responsibilities:Assist with duties at the Community Outreach Voice Empowerment (C.O.V.E) center under the supervision of C.O.V.E staff.Maintain and build the Resource Handbook and Hudson Service...

  • Regional Construction Schedule Lead

    2 months ago

    Secaucus, New Jersey, United States Equinix Full time

    Job SummaryWe are seeking a highly skilled Regional Schedule Lead to join our Project Controls team in North America. This role presents an exciting opportunity to contribute to the planning and scheduling of Equinix construction projects across the region.Key ResponsibilitiesLead the support of our construction management organization to leverage and...

  • Luxury Packaging Designer

    1 month ago

    Secaucus, New Jersey, United States Venus Et Fleur Full time

    About the RoleVenus Et Fleur is seeking a talented Graphic and Packaging Designer to join our team. As a key member of our design team, you will be responsible for creating high-end, luxury packaging solutions and printed collateral that elevate the customer experience and align with our brand's aesthetic.Key ResponsibilitiesConceptualize and design physical...

  • Luxury Packaging Designer

    5 days ago

    Secaucus, New Jersey, United States Venus Et Fleur Full time

    About the RoleVenus Et Fleur is seeking a talented Graphic and Packaging Designer to join our team. As a key member of our design team, you will be responsible for creating high-end, luxury packaging solutions and printed collateral that elevate the customer experience and align with our brand's aesthetic.Key ResponsibilitiesConceptualize and design physical...