Japanese Beverage Specialist
4 weeks ago
The Japanese Beverage Specialist role is a key position within the Mutual Trading Company, responsible for driving sales growth and promoting company and brand recognition among clients and consumers. This position requires a strong understanding of the alcoholic beverages industry and a passion for Japanese sake, shochu, craft beers, and craft spirits.
Key Responsibilities:
- Serves as primary point of contact for assigned accounts and regions, supporting distributors and their key accounts to reach sales goals.
- Develops assigned markets by growing market share within each distributor portfolio and opening new business opportunities.
- Plans and executes events, promotions, and company/customer education opportunities to increase company beverage sales.
- Conducts sales meetings with distributor sales teams, using appropriate tools to ignite interest, educate, and communicate product details.
- Develops relationships within each distributor with key personnel, including direct brand managers, pricing coordinators, KAMs, DMs, and product specialists.
- Works closely with distributor brand managers and specialists to effectively grow the portfolio with new placements, replacing discontinued items, and managing pricing and promotional periods.
- Develops relationships with on- and off-premise key accounts and regional chains in each state's top markets to help develop portfolio placements.
- Attends distributor trade show events to represent the product lineup.
- Works with distributor sales reps for work-withs or individual account meetings.
- Manages price programming and focus periods through effective distributor management techniques to ensure consumer prices align and contribute to brand presence and increased sales.
- Develops relationships with major national chain account managers within each distributor to ensure product presentations are made at appropriate times for new product rollouts.
- Recognizes opportunities, pros, cons, and commitments for effective private label development and execution.
- Conducts marketing and brand information education programs for staff of key distributor accounts.
- Hosts pairing dinners and tasting events with key distributor accounts.
- Manages special order requests and allocations for limited production/seasonal items.
- Responsible for timely collection of invoice payments and proactively investigating and reporting delinquencies.
- Responsible for reviewing distributor invoices for discrepancies, obtaining approval, tracking, and following up on 100% bill backs to producers.
- Creates educational content to be occasionally shared in internal company meetings to benefit the MTC team as a whole.
- Maintains and improves relationships with producers and creates plans/programs to ensure the success of their products in the market.
- Monitors growth and/or stagnation of assigned elements of MTC's alcoholic beverage portfolio and assists the purchasing department in portfolio management.
- Submits monthly reports on activities, goals, special events, etc., and submits expense reimbursements by or before outlined deadlines.
- Effectively manages assigned budget and assesses ROI for travel, samples, incentives, market expenses, and other costs associated with effective job execution.
- Maintains and works to improve beverage-related sales materials such as shelf talkers, tech sheets, product descriptions, POS, etc.
- Helps generate and contribute content for company social media presence.
- Works to promote educational courses and ensure courses are offered in assigned regions when appropriate for Distributor partners, key accounts, and the public.
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