Lead Strategist for Market Analysis

2 weeks ago

Chicago, Illinois, United States Ipsos Full time

Why this position is crucial at Ipsos:

As a Senior Director within the Ipsos Creative Excellence division, you will be part of a dedicated and innovative team of advertising specialists focused on providing effective business solutions for leading global brands. Your role will involve collaborating with clients across various sectors including technology, retail, entertainment, and consumer packaged goods to assess and enhance their advertising strategies efficiently.

The Senior Director serves as both a strategic consultant for our clients and a key leader within the team. Utilizing advanced technologies and established methodologies, you will guide your team from the initial research design phase to the final delivery of results.

Seize the chance to make a significant impact in one of the most vibrant and swiftly evolving sectors of market research while working alongside the world’s top brands.

Key Responsibilities:

  • Serve as a trusted strategic consultant with an emphasis on business growth through effective solutions grounded in both quantitative and qualitative market research methodologies.
  • Lead and advise account teams on strategic methodologies for research design, insights generation, data visualization, and narrative development that brings data to life.
  • Act as a mentor and advocate for the service line, promoting team collaboration, development, and expertise through purposeful leadership.
  • Identify and implement operational efficiencies to enhance team performance consistently.
  • Provide mentorship and support to junior team members, potentially managing one or more account managers.
  • Navigate the team through complex challenges effectively.
  • Contribute to team expansion through new business initiatives and strengthened partnerships.
  • Engage in initiatives that support our service line, including growth strategies, new product development, and employee training and engagement.

Ideal Candidate Profile:

  • A minimum of 5 years of experience in market research, advertising, marketing, or consumer insights, with a preference for advertising experience.
  • A bachelor’s degree or higher, along with exceptional written, verbal, and presentation skills.
  • Proven experience in leading high-performing teams.
  • A client-focused and solution-oriented approach with the capability to manage multiple projects simultaneously.
  • Strong background in quantitative research, including survey design, sampling strategies, analysis, and reporting.
  • Some familiarity with qualitative research methods, such as focus groups and in-depth interviews, along with the ability to analyze qualitative data.
  • Excellent communication skills: adept at translating complex data into clear and actionable insights.
  • Understanding of advanced analytics techniques.
  • A strong eye for design and visual storytelling.
  • Confidence in leading workshops with senior executives.
  • Strong business acumen and critical thinking abilities.
  • A history of leading proposals and driving new business development.
  • Proficiency in MS Office and Google Workspace applications (Excel, PowerPoint, Sheets, and Slides).

We encourage individuals who may not meet every requirement to apply, as we value diverse backgrounds and experiences. We are committed to considering candidates for various positions within our organization.

Benefits:

At Ipsos, you will enjoy a comprehensive benefits package that includes generous paid time off, healthcare options, wellness programs, a flexible work environment, and a collaborative culture. We are dedicated to your professional growth with opportunities for career development aimed at enhancing your career trajectory at Ipsos and beyond.

We believe that every team member contributes to our positive workplace culture, and at Ipsos, your voice is valued.

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