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Email Marketing Strategist

2 months ago

Chicago, Illinois, United States The LaSalle Group Full time

Job Summary:

The LaSalle Group is seeking a highly skilled Email Marketing Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing email marketing campaigns that drive customer engagement and support overall marketing objectives.

Key Responsibilities:

  • Develop and execute end-to-end email marketing campaigns, including content creation, segmentation, scheduling, and deployment.
  • Collaborate with cross-functional teams to ensure alignment of email campaigns with overall marketing strategies.
  • Analyze customer data to segment audiences effectively, ensuring personalized and relevant email content for different customer segments.
  • Create compelling and engaging email content, including copy, visuals, and calls-to-action, to drive customer engagement and conversions.
  • Stay current with email marketing best practices, industry trends, and regulations to ensure compliance and maximize deliverability.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in email marketing, including campaign management and analysis.
  • Proficient in email marketing platforms and marketing automation tools.
  • Excellent written communication and copywriting skills.
  • Detail-oriented, with a focus on delivering high-quality, error-free content.

About The LaSalle Group:

The LaSalle Group is a leading provider of direct hire and temporary staffing services. We have helped organizations hire faster and connect top talent with opportunities for over two decades. Our team specializes in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources, and Executive Search.

Why Work with Us:

We offer a dynamic and supportive work environment, with opportunities for professional growth and development. Our team is passionate about delivering exceptional results and making a positive impact on our clients and candidates.