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Consumer Marketing Strategist

2 months ago

Chicago, Illinois, United States Byline Bank. Full time
Position Overview

The Consumer Marketing Strategist plays a pivotal role in shaping the product and integrated marketing approach for Byline Bank's Consumer divisions. This position is crucial for driving growth across various sectors, including Community Banking, Business Banking, Consumer Lending, and Wealth Management. By collaborating closely with stakeholders, you will gain insights into business objectives and challenges, enabling you to craft effective marketing strategies.

Key Responsibilities:

  • Formulate a comprehensive vision and strategy for designated consumer marketing lines, ensuring alignment with Byline's overarching growth objectives and brand identity.
  • Lead the annual marketing planning process, ensuring cohesive collaboration with line of business partners and marketing leadership.
  • Act as the primary marketing liaison for key stakeholders, maintaining regular communication to understand their strategic plans and goals.
  • Stay informed about industry trends, market dynamics, and competitor activities to inform marketing strategies.
  • Assess current product offerings against competitors and provide strategic recommendations for product development and market introduction.
  • Work with internal and external marketing partners to design and implement integrated marketing campaigns aimed at enhancing revenue, customer conversion, and retention.
  • Develop and communicate value propositions and messaging for each assigned line of business, ensuring consistency across all marketing efforts.
  • Collaborate with marketing peers on initiatives that enhance customer engagement and cross-selling opportunities.
  • Coordinate with creative teams to execute marketing campaigns effectively.
  • Establish and monitor key performance indicators (KPIs) for marketing campaigns, providing regular performance reports to stakeholders.
  • Manage budgets related to campaigns and lines of business, ensuring accurate tracking and reporting.
  • Perform additional duties as required.

Qualifications:

Essential:

  • Bachelor's degree in Business, Marketing, Finance, or a related field.
  • 5-10 years of relevant experience in marketing, product management, or leadership roles.
  • Proven ability to lead teams towards achieving set objectives in a dynamic environment.
  • Strong communication skills, with the ability to present ideas effectively.
  • Experience in influencing stakeholders and executives based on data-driven insights.
  • Ability to manage multiple priorities and negotiate effectively.
  • Experience in developing creative briefs and managing agency relationships.
  • Proficiency in Microsoft Office and willingness to learn new software platforms.
  • Entrepreneurial mindset with a focus on building capabilities and teams.
  • Strategic and analytical thinking, coupled with a hands-on approach to execution.

Preferred:

  • Experience in the financial services sector.
  • Advanced skills in Excel and PowerPoint.
  • Familiarity with marketing analytics tools.

Work Environment:

  • Hybrid work model, combining office and remote work.
  • Standard corporate office environment with various physical activities.
  • Frequent use of office equipment and communication tools.

About Byline Bank:

Byline Bank, headquartered in Chicago, is a full-service financial institution dedicated to serving small and medium-sized businesses and consumers. With a commitment to personalized banking solutions, Byline Bank has established itself as a trusted partner in achieving financial goals.

Byline Bank values diversity and inclusivity in the workplace, encouraging individuals from all backgrounds to apply for open positions.