Lead Marketing Strategist

2 weeks ago

Chicago, Illinois, United States AKIRAshopAKIRA Full time

AKIRA Senior Marketing Manager

Founded in 2002, AKIRA has grown from a single women's clothing boutique in Chicago to over 35 locations nationwide, alongside a robust eCommerce platform. Our company is strategically positioned for ongoing expansion as we work towards establishing a nationally recognized brand.

At AKIRA, we pride ourselves on our unique culture, which is characterized by a Fanatical, Obsessive Attention to our customers' needs and desires. Our guiding principle encourages all employees to Act and Think Like an Owner, a philosophy that permeates every aspect of our operations.

Position Overview

We are in search of a proactive and seasoned Senior Marketing Manager to spearhead our customer acquisition initiatives. This critical role is essential for driving growth through the management of both paid and owned marketing channels, with a primary emphasis on attracting new clientele and fostering brand loyalty. As a vital member of our marketing team, you will develop and implement strategies that effectively enhance our customer base while maximizing retention and engagement.

Key Responsibilities:

  • Design and execute comprehensive marketing strategies aimed at acquiring new customers and expanding our customer base.
  • Oversee owned marketing channels, including SEO, content marketing, email outreach, and organic social media, to boost brand visibility and attract potential customers.
  • Work closely with the creative team to produce impactful campaigns and marketing materials that resonate with our target demographic.
  • Manage relationships with external agencies, providing strategic direction and oversight.
  • Evaluate campaign performance and key performance indicators (KPIs) to refine tactics and ensure optimal use of the marketing budget.
  • Lead collaborative efforts to align marketing strategies with sales goals and overall company objectives.
  • Stay informed on industry trends and best practices in digital marketing, utilizing insights to foster continuous improvement and innovation.
  • Demonstrate a strong desire to contribute to a growing business with an assertive, results-driven approach to achieving ambitious growth targets.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • Over 6 years of experience in a senior marketing position, focusing on customer acquisition and pipeline development, preferably in the fashion, eCommerce, or retail sectors.
  • In-depth knowledge of paid and owned marketing channels, with practical experience in digital advertising platforms and analytics tools such as Google Analytics.
  • Proven track record in crafting and executing strategic marketing plans that yield measurable outcomes.
  • Exceptional leadership and communication abilities, capable of collaborating effectively across teams and influencing stakeholders at all levels.
  • Analytical mindset with expertise in data analysis and reporting to support data-driven decision-making.
  • Innovative thinker with a passion for staying ahead of industry trends.

The Ideal Candidate:

  • Exhibits a strong work ethic and motivation to meet deadlines.
  • Possesses excellent written and verbal communication skills.
  • Demonstrates outstanding organizational abilities, with meticulous attention to detail and diligent task management.
  • Can effectively multitask and prioritize in a fast-paced, dynamic environment.
  • Is a highly collaborative and responsive team player.

Diversity & Inclusion:

At AKIRA, we are committed to treating everyone with respect and fostering an inclusive environment that reflects our values and community. This commitment is deeply embedded in our company culture and principles. We strive to create a workplace where all employees feel a sense of belonging and can contribute to a culture that values diverse perspectives, ideas, and experiences. Our diverse workforce is integral to our success and strengthens us collectively.

Benefits and Perks:

AKIRA provides competitive benefits for full-time employees, including Medical, Dental, Vision, Pet, Life, LTD, FSA/HSA/Dependent Care FSA, Flex Transit, 401(k), and employee discounts. We are dedicated to promoting internal development and offering significant career growth opportunities. Most importantly, the dynamic culture at AKIRA has been a key driver of our growth and success over the years. If you are passionate, driven, and eager to make an impact, AKIRA may be the right fit for you.

Job Type: Full Time

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