Media Planning Director

3 weeks ago


New York, New York, United States Digitas North America Full time

About the Role

We're seeking a seasoned Media Supervisor to lead our team in driving innovative video strategies across cross-platform channels. As a key member of our team, you'll be responsible for overseeing day-to-day projects, translating strategies into effective video plans, and building strong client relationships.

Key Responsibilities

  • Stay up-to-date on the latest advanced video offerings, meeting with vendors to discuss product roadmaps and agency wishlists, and building deep partner relationships.
  • Promote a culture of shared learning and increase visibility of video expertise within the agency.
  • Deliver high-quality video planning for clients, providing a thoughtful understanding of how advanced video can achieve objectives and goals.
  • Partner with digital precision teams to execute and maintain campaigns, working cross-functionally to spread video knowledge and establish continuous communication with the activation team.
  • Develop a willingness to learn about and adapt to local formats like local TV, radio, and OOH.

Requirements

  • A four-year college education and five to seven years of media planning and/or buying experience.
  • A deep understanding of the streaming video environment and the media planning process.
  • Exceptional communication skills, with the ability to interpret client objectives and clearly articulate proposed media strategies and recommendations.
  • A strong ability to teach analytic skills to staff, developing, encouraging, and inspiring them to grow.
  • Comfortability with onboarding and managing direct reports.


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