Media Planning and Buying Associate Director

7 days ago

New York, New York, United States FGS Global Full time
About FGS Global

FGS Global is a leading strategic advisory and communications consultancy, with a global presence and a team of over 1200 multidisciplinary experts. Our firm is recognized for its expertise in crisis, corporate reputation, public affairs, and capital markets, as well as M&A advisory and boardroom communication counsel. We support our clients in addressing a wide range of stakeholder concerns by leveraging our research and insights, media placement, content, digital, and data capabilities.

The Position

We are seeking an Associate Director, Media Planning and Buying, to join our team in New York. This is a hybrid role, with a minimum of 3 days in the office per week. As a media planner and buyer at FGS Global, you will be responsible for developing and executing strategic media plans that align with our clients' objectives.

Responsibilities
  • Conduct thorough market research to identify target audiences and media trends.
  • Create platform and vendor estimates for media plans - across search, social, programmatic, and traditional media.
  • Develop comprehensive media plans that align with client goals and budget guidelines.
  • Analyze data and insights to optimize media plans for maximum effectiveness.
Media Buying
  • Negotiate and place paid media across various channels, including search, social, programmatic, and traditional platforms.
  • Build paid media campaigns in self-serve platforms such as Google Ads, Meta, LinkedIn, Twitter/X, YouTube, and Reddit.
  • Build and maintain relationships with paid media vendors, including programmatic and direct publisher vendors.
  • Monitor and adjust media buys in real-time to optimize performance for campaign goals.
  • Stay informed about industry trends, emerging technologies, and new media opportunities.
Campaign Management
  • Actively monitor and optimize paid media campaigns in self-serve platforms like Google Ads, Meta, LinkedIn, Twitter/X, YouTube, and Reddit.
  • Maintain relationships with paid media vendors, such as programmatic and direct buy publishers.
  • Keep campaigns updated/optimized based on creative and audience targeting changes.
  • Provide regular updates to clients on the progress of campaigns and suggest adjustments as needed.
  • Troubleshoot and resolve any issues related to paid media campaigns.
Budget Management
  • Develop and manage media budgets, ensuring optimal allocation of resources.
  • Track expenses, negotiate cost-efficient deals, and reconcile invoices with media vendors.
Qualifications
  • 3+ years of integrated media planning and buying experience with recent proven experience in planning and activation required.
  • Expert in executing paid advertising campaigns within Google Ads, Meta, LinkedIn, Twitter/X, Reddit, and programmatic buying.
  • Google Ads, Google Analytics, LinkedIn, and Meta ads certified preferred.
  • Bachelor's degree in marketing, advertising, communications, or a related field.
  • In-depth knowledge of the online media industry, including ad technology solutions, advertising/publisher ecosystems.
  • Experience collaborating with media owners, agency business units, and creative agency partners.
  • Strong comfort with data, analytics, and measurement.
  • Ability to leverage media analytics to inform decision making, extracting insight/actions from data and relating the story back to client's business goals.
  • In-depth knowledge of the online media industry, including ad technology solutions, advertising/publisher ecosystems, data privacy.
  • Accountable to daily activation team operations and campaign execution with excellence.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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