Influencer Marketing Specialist
3 weeks ago
Omnicom Media Group US is seeking a highly skilled Influencer Marketing Specialist to join our team.
The ideal candidate will have a strong understanding of influencer marketing and the ability to match brand narratives with creator-led storytelling.
Key Responsibilities:
- Drive influencer activation within our dedicated managed service product, Creo.
- Manage content review process between influencer and account team.
- Ensure metrics are collected and recaps are developed for all influencer campaigns and programs.
- Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity.
- Follow social media influencer personalities across multiple social platforms.
- Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign.
- Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business.
- Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement.
Requirements:
- In-depth understanding and mastery of Influencer marketing.
- Strong relationships with Influencer community.
- Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement.
- Excellent relationship building with internal and external stakeholders.
- Highly analytical and creative mind in strong communication skills.
- Bachelor's degree (Marketing/Advertising/Communications preferred).
- ~3-5 years of experience within Influencer and media environments.
- ~ Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies.
- ~ Experience with Influencer platforms and tools.
Benefits:
- Health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Omnicom Media Group US is an equal opportunity employer and welcomes applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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