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Digital Marketing Specialist

1 month ago

Chicago, Illinois, United States bread & Butter PR Full time
About the Role

We are seeking a highly skilled Social Media Manager to join our team at bread & Butter PR. As a Social Media Manager, you will be responsible for managing the online presence of our clients and developing influencer marketing campaigns that drive engagement and conversions.

Key Responsibilities
  • Develop and implement social media strategies that align with client goals and objectives
  • Manage and maintain social media accounts, including creating and scheduling content, responding to comments and messages, and analyzing engagement metrics
  • Collaborate with the PR team to develop and execute influencer marketing campaigns that drive brand awareness and engagement
  • Stay up-to-date with the latest social media trends and best practices, and apply this knowledge to improve our social media strategies
  • Work closely with the Visual Content Manager and Digital Managing Director to ensure consistency and quality across all social media channels
Requirements
  • BA/BS degree or equivalent practical experience
  • 3-5 years relevant experience in social media management and influencer marketing, preferably with an agency
  • Passion for building and cultivating relationships with influencers in the digital space
  • Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and other relevant social media networks
  • Experience with launching social campaigns for hotels, restaurants, food personalities, and/or CPG food and beverage brands
  • Background in creative development, social media analytics tools, and campaign analysis
  • Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects
  • Ability to peer and self-edit writing quickly, turning around social media posts in real-time
  • Ability to identify strategic and creative social media collaborations, takeovers, and promotions for brands and lead through steps to execute
  • Help develop and strategize creative influencer partnerships and alliances that keep clients ahead of the curve
  • Ability to exercise sound judgment, responding to consumers and guests within a brand's voice during daily community management practices
  • Media junkie - there's no such thing as reading/watching too much. Bonus points for pop culture acumen
  • Love of a fast-paced environment and the satisfaction of a busy yet productive day
  • Flexibility and a desire for endless possibilities
What We Offer
  • Unlimited vacation, generous maternity, family planning, and personal leave
  • Hybrid working, Summer Fridays, and time off for important events like birthdays and parent-teacher conferences
  • 401k, new business bonuses, and a generous employee referral program
  • Extensive training, opportunities to expand your skillset, and the ability to work in any office across the country
  • Generous medical, dental, and vision insurance, as well as the flexibility that comes with being a 'little big' company
Compensation

The annual salary for this role is between $65,000 and $80,000.