Digital Marketing Strategist

2 days ago

Chicago, Illinois, United States Nu Skin Enterprises Inc Full time
Job Summary

The Digital Marketing Specialist will be responsible for developing and delivering growth marketing strategies to attract influencer and retailer leads and activate our community, including through SEO, email marketing, and digital advertising. This person is responsible for the strategy of campaigns, as well as technical setup, testing, monitoring, optimization, and reporting to reach business goals. The Digital Marketing Specialist will report to the Marketing Director and work across departments to develop and execute Mavely's digital marketing plan.

Key Responsibilities

  • Develop and execute digital marketing strategies to drive growth and engagement
  • Manage and optimize digital advertising campaigns to achieve profitable results
  • Serve as the project manager and strategy owner for SEO and SEM
  • Manage and grow our contact lists, create target segmentations, and execute personalized campaigns via email, push notifications, social media advertising, and other channels
  • Manage and create reports in analytic tools such as Hubspot, SEO software, Google Analytics, and social management platforms to inform and communicate strategies and results
  • Collaborate with Product Marketing to conceive and execute targeted in-app campaigns within the Mavely platform
  • Set and track KPIs surrounding email, digital, and social campaign performance and report on progress
  • Collaborate with Marketing team to inform content strategy on our website, social channels, and app store listings
  • Oversee the digital marketing budget to support business objectives while meeting or exceeding cost per lead and return on ad spend targets

Requirements

  • 5-7 years of digital marketing and digital advertising experience
  • Advanced knowledge in Google Analytics and social media platforms, like TikTok, LinkedIn, and Meta (Facebook & Instagram)
  • Proven experience driving lead generation through digital marketing strategies
  • Experience setting up and managing pixels, conversions, and ad account integrations through Google Tag Manager, Segment, or related tools
  • Ability to provide examples of building digital advertising accounts and campaigns from the ground up and the return on ad spend they generated
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing websites and landing pages
  • Experience with A/B and multivariate experiments
  • Experience working in the tech industry or a high-growth startup a plus
  • Bachelor's degree in marketing, communications, engineering / computer science, business, advertising, or similar preferred

Our Benefits & Perks

You will be part of an engaged, inclusive, global community that values family, giving back, beauty, and sustainability. We offer competitive benefits to eligible employees with comprehensive medical, vision, and dental coverage; supplemental life, voluntary short-term, and disability insurance; free access to therapists; a health savings account and 401k. You'll also be empowered to prioritize what's important to you through our vacation policy.

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