Product Marketing Specialist

3 weeks ago


Chicago, Illinois, United States ServiceNow Full time
Product Marketing Specialist - Telecom Industry

At ServiceNow, we're on a mission to make the world work better for everyone. As a Product Marketing Specialist in our Telecom Industry team, you'll play a critical role in driving market-leading and market-defining product offerings for our customers.

Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. We're seeking an action-oriented product marketer who wants to drive key elements of our GTM strategy, support product releases, new product launches, develop elite-level product positioning and messaging, create sales enablement content, support digital campaigns, and events.

As a Product Marketing Specialist, you'll have the opportunity to work with a talented group of sales, product, and marketing experts who are redefining how Communication Service Providers deliver great experiences across employees, customers, and partner ecosystem. You'll be responsible for defining ServiceNow's value proposition for Telecom Service Management products, globally, and writing in the language of the customer, helping translate product capabilities into strong value-based written narratives designed to influence the buyer journey at every stage.

Key Responsibilities:
  • Define ServiceNow's value proposition for Telecom Service Management products, globally
  • Write in the language of the customer, helping translate product capabilities into strong value-based written narratives
  • Provide input to compelling content across a variety of asset types and communication platforms
  • Enable sellers to deliver our latest product innovations that resonate in the current market
  • Help identify and support key marketing activities, including speaker selection, content reviews, and messaging support
  • Champion the buyer's journey and align with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization
  • Help develop and deliver sales training content to improve funnel and sales performance
  • Identify, validate, and develop cross-organizational use cases for our products and solutions
Requirements:
  • 5+ years of product marketing experience
  • 4+ years of relevant experience within customer service management domain in Telecom, specifically SaaS or managed services
  • Very strong writer, hands down. If you don't love to write, this role is not for you
  • Creative messaging skills based on value and benefits, both written and verbal. Story Brand Framework certification is a plus
  • Natural empathy for, and understanding of, needs of customers
  • Stakeholder management skills, spanning from Product Leaders to Marketers and Engineers
  • Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners, and third parties
  • Must be comfortable with social media and community participation
  • Passion about our products and solutions and the possibilities of shaping the future of how people work in the Telecom industry
  • The ability to be both hungry and humble
  • Up to 25% travel to support sales efforts and industry events, as global health situations permit
  • Bachelor's degree or equivalent experience


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