Digital Marketing Specialist
1 month ago
Codan USA is a technology company that creates innovative metal detectors to help humanitarian organizations clear landmines and miners find valuable resources. Our culture of innovation drives us to be a leader in bringing new technology to customers worldwide. We make everything ourselves, from creative design to detailed engineering, to develop new products that make a difference.
About the Role:
This role reports to the Global Marketing Campaign Manager and involves driving and managing Codan USA's official social media accounts for different countries and marketing campaigns. Key responsibilities include identifying and engaging with influencers to promote brand messaging, collaborating with them to create and distribute content, and monitoring their content to ensure it meets brand standards. Additionally, you will develop and execute global social media strategies, monitor social media channels for engagement opportunities, and report on social media performance metrics. You will also plan, develop, and execute global email marketing campaigns, analyze their performance, and optimize content and strategies to enhance open and conversion rates.
Requirements:
To be successful in this role, you will have a Bachelor's Degree in Marketing, Communications, or a related field, ideally with certifications in Social Media Management, Email Marketing, or Digital Marketing. You will have 5+ years of experience in social media and email marketing, specifically focusing on organic content, and proven experience managing influencer relationships and content creation. You will also have experience with marketing automation tools, proficiency in using social media platforms, and a basic knowledge of design principles and tools. Proficiency in Spanish and/or other languages is highly regarded.
Special Requirements:
This role requires occasional work outside of standard hours to accommodate global team meetings or time-sensitive projects. You will need to be willing to adapt to different time zones and work environments as needed. Additionally, you may be required to travel occasionally for meetings, events, or to work closely with global teams.
Benefits and Culture:
Codan USA offers a supportive and collaborative culture, with a purpose-built facility in a beautiful location. We encourage innovation and share our ideas to drive success. We offer many staff benefits, including 2 weeks PTO, medical, dental, and vision insurance, and a 401K plan. If you are passionate about digital marketing and have a can-do attitude, we encourage you to apply.
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