Senior Digital Marketing Specialist

3 weeks ago


Chicago, Illinois, United States STERIS Full time
Job Title: Senior Digital Marketing Specialist

STERIS is seeking a highly skilled Senior Digital Marketing Specialist to join our Marketing and Brand Management department. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive traffic, engagement, and conversion.

Key Responsibilities:

  • Leverage digital platforms to optimize community interactions, UX, and conversion.
  • Optimize community technology platforms to ensure a compelling customer experience.
  • Develop new email campaigns, strategies, and workflows.
  • Manage day-to-day email marketing operations, including email list management, creation, A/B testing, and deployment.
  • Influence brand experience digitally at the global level.
  • Develop specific customer journey maps for various HuFriedyGroup customer communities.
  • Recommend and execute site merchandising best practices for optimal conversion.
  • Identify trends, insights, and optimize spend and performance based on key learnings.
  • Measure and report performance of all digital marketing campaigns.

Requirements:

  • Bachelor's degree in communication, journalism, new media, English, computer science, web design, or related field/equivalent experience.
  • 5+ years of proven experience in creating and managing content for websites and experience with content management systems.
  • Proven experience developing online loyalty & rewards and online communities in digital marketing and/or ecommerce company.
  • Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
  • Strong analytical skills and data-driven thinking.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.

STERIS is an Equal Opportunity Employer.



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