Senior Digital Marketing Specialist
3 weeks ago
STERIS is seeking a highly skilled Senior Digital Marketing Specialist to join our Marketing and Brand Management department. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive traffic, engagement, and conversion.
Key Responsibilities:
- Leverage digital platforms to optimize community interactions, UX, and conversion.
- Optimize community technology platforms to ensure a compelling customer experience.
- Develop new email campaigns, strategies, and workflows.
- Manage day-to-day email marketing operations, including email list management, creation, A/B testing, and deployment.
- Influence brand experience digitally at the global level.
- Develop specific customer journey maps for various HuFriedyGroup customer communities.
- Recommend and execute site merchandising best practices for optimal conversion.
- Identify trends, insights, and optimize spend and performance based on key learnings.
- Measure and report performance of all digital marketing campaigns.
Requirements:
- Bachelor's degree in communication, journalism, new media, English, computer science, web design, or related field/equivalent experience.
- 5+ years of proven experience in creating and managing content for websites and experience with content management systems.
- Proven experience developing online loyalty & rewards and online communities in digital marketing and/or ecommerce company.
- Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
- Strong analytical skills and data-driven thinking.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
STERIS is an Equal Opportunity Employer.
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