Product Marketing Specialist

1 week ago


Chicago, Illinois, United States FourKites, Inc. Full time
Product Marketing Manager

FourKites is seeking a Product Marketing Manager to play a critical role in telling the story of our platform and positioning our solutions effectively. As a key member of the Marketing team, you will define, position, and drive the message, strategy, and content to engage buyers.

Key Responsibilities:
  • Develop expertise on buyers and influencers, and their buying journey, to identify key pain points and address them based on use case and industry vertical.
  • Collaborate with Product, Sales, and Marketing team members to build and deliver differentiated messaging and positioning for the FourKites platform.
  • Work with the Product team to educate internal and external stakeholders about platform features and benefits.
  • Support new product and feature launches, coordinating among marketing stakeholders.
  • Create compelling solution content, including sales enablement documentation, case studies, product videos, website copy, blog posts, and sales and executive presentation decks.
  • Assist Sales team members on calls with prospects to provide deeper insights into the product.
  • Act as a thought leader and evangelist for the platform, including internal training, external speaking engagements, analyst calls, and written work.
Requirements:
  • BA/BS degree in Business or Marketing.
  • 3-5 years of experience in product marketing and/or product management in enterprise software; supply chain experience is a plus.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced, collaborative environment, driving projects and making decisions within your domain.


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