Marketing Automation Specialist
6 days ago
We are seeking a highly skilled Marketing Automation Specialist to join our team at Beacon Hill Staffing Group. As a Marketing Automation Specialist, you will be responsible for managing and optimizing our marketing automation platform, Marketo, to drive business growth and improve marketing efficiency.
Key Responsibilities- Manage and optimize Marketo instance, including database structure and processes
- Plan, execute, and manage large-scale Marketo projects, such as complex integrations and global instance consolidations
- Develop and implement marketing strategies within Marketo, including lead scoring models, multi-touch nurturing programs, and automated email campaigns
- Maintain and optimize the Marketo database, establishing robust data governance processes
- Ensure seamless integration between Marketo and our CRM (Salesforce)
- Effectively troubleshoot complex issues and communicate solutions to stakeholders
- Identify and implement process improvements, prioritizing based on business impact and Marketo best practices
- Minimum 3+ years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) certification required
- Proven track record of successfully planning and executing large-scale Marketo projects
- Demonstrated ability to quickly assess, optimize, and manage complex Marketo environments with minimal supervision
- Expert-level knowledge of Marketo analytics and reporting capabilities
- Strong analytical and problem-solving abilities, capable of evaluating multiple solutions to develop and adapt Marketo-centric business processes
- Proficient in MS Office (Word, Excel, PowerPoint) and comfortable working with large datasets
- Goal-oriented with the ability to set and achieve challenging Marketo optimization objectives
- Proactive team player capable of meeting strict deadlines in a fast-paced marketing environment
Beacon Hill Staffing Group is a premier National Information Technology Staffing Group, providing world-class technology talent across all industries utilizing a complete suite of staffing services. Our dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.
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Digital Marketing Operations Expert
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Montpelier, Vermont, United States Beacon Hill Staffing Group Full timeJob SummaryWe are seeking a highly skilled Marketing Automation Specialist to join our team at Beacon Hill Staffing Group. As a Marketing Automation Specialist, you will be responsible for managing and optimizing our marketing automation platform, Marketo, to drive business growth and improve marketing efficiency.Key ResponsibilitiesManage and optimize...
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