Digital Marketing Operations Expert

7 days ago


Montpelier, Vermont, United States Beacon Hill Staffing Group Full time
Job Summary

We are seeking a highly skilled Marketing Automation Specialist to join our team at Beacon Hill Staffing Group. As a Marketing Automation Specialist, you will be responsible for managing and optimizing our marketing automation platform, Marketo, to drive business growth and improve marketing efficiency.

Key Responsibilities
  • Manage and optimize Marketo instance, including database structure and processes
  • Plan, execute, and manage large-scale Marketo projects, such as complex integrations and global instance consolidations
  • Develop and implement marketing strategies within Marketo, including lead scoring models, multi-touch nurturing programs, and automated email campaigns
  • Maintain and optimize the Marketo database, establishing robust data governance processes
  • Ensure seamless integration between Marketo and our CRM (Salesforce)
  • Effectively troubleshoot complex issues and communicate solutions to stakeholders
  • Identify and implement process improvements, prioritizing based on business impact and Marketo best practices
Requirements
  • Minimum 3+ years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) certification required
  • Proven track record of successfully planning and executing large-scale Marketo projects
  • Demonstrated ability to quickly assess, optimize, and manage complex Marketo environments with minimal supervision
  • Experience with Marketo's advanced features, including lead scoring, nurture programs, and segmentation
  • Expert-level knowledge of Marketo analytics and reporting capabilities
  • Strong analytical and problem-solving abilities, capable of evaluating multiple solutions to develop and adapt Marketo-centric business processes
  • Data-mining mindset with strong business acumen and ability to translate marketing objectives into large-scale Marketo programs
  • Proficient in MS Office (Word, Excel, PowerPoint) and comfortable working with large datasets
  • Goal-oriented with the ability to set and achieve challenging Marketo optimization objectives
  • Proactive team player capable of meeting strict deadlines in a fast-paced marketing environment
  • High energy level, comfortable managing multifaceted Marketo projects alongside daily platform management activities
  • Demonstrates business maturity and adaptability, working well with diverse teams and stakeholders
  • Experience with digital marketing and marketing automation strategies
What We Offer

Beacon Hill Staffing Group offers a dynamic and challenging work environment, with opportunities for professional growth and development. We are committed to providing our employees with the tools and resources they need to succeed.



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