Lead Marketing Operations Analyst
2 weeks ago
Position Overview
Empower Your Career with American Express
At American Express, we believe in the potential of our employees to drive progress and innovation. As a member of our team, you will join a diverse and global community dedicated to supporting our customers and each other. We offer a unique career journey with benefits and flexibility tailored to your personal and professional growth.
In this role, you will be acknowledged for your contributions and leadership, as every team member plays a vital role in our collective success. Together, we strive to uphold our core values and commitment to delivering exceptional customer experiences with integrity and inclusivity.
Role Summary
The Senior Analyst position is part of the US Web Content Solutions (USWS) team within the Enterprise Comms & Martech Experiences (ECMX) organization. This global team supports various business units and is integral to the Enterprise Digital and Data Solutions group.
The USWS team focuses on managing marketing content related to customer acquisition and loyalty, ensuring that our digital marketing assets are effectively updated across our web platforms. You will collaborate closely with web development teams to enhance the American Express website and optimize customer experiences that drive profitable card acquisition for both Consumer and Commercial products.
Key Responsibilities
- Oversee daily operations of online marketing campaign launches and ensure timely delivery, including managing rush requests and providing audit support.
- Deliver technical and process consultation to Marketing and key stakeholders within the organization.
- Act as a bridge between Marketing and Technology teams, translating business requirements into actionable insights for our technology partners.
- Support audit processes, training initiatives, and documentation of procedures, along with forecasting and reporting needs.
- Engage in business-driven projects as a Subject Matter Expert, conducting user acceptance testing and training as necessary.
- Assist in various marketing capabilities and future initiatives as required.
- Support leadership in all relevant activities to ensure operational excellence.
Qualifications
- A minimum of 2 years of experience in digital or web marketing operations, with a solid understanding of online technologies and website functionality.
- Strong background in Computer Science or related fields, with proficiency in Excel and digital technology.
- Exceptional organizational and project management skills, with the ability to multitask and prioritize effectively.
- Proficient in reporting tools and Microsoft Office Suite, particularly Visio and PowerPoint.
- Creative problem-solving skills and a proactive attitude are essential.
- A Bachelor’s degree or equivalent work experience is required, with a preference for candidates with a Computer Science or engineering background.
Compensation and Benefits
The salary range for this position is competitive, reflecting your experience and location. We offer a comprehensive benefits package that includes:
- Base salary and bonus incentives.
- Retirement savings plan with a company match.
- Financial coaching and well-being support.
- Medical, dental, vision, life insurance, and disability benefits.
- Flexible working arrangements to suit your needs.
- Generous parental leave policy for all parents.
- Access to wellness centers and counseling support.
- Opportunities for career development and training.
At American Express, we are committed to fostering an inclusive environment where every employee feels valued and empowered. We are an equal opportunity employer, dedicated to creating a diverse workforce.
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