Director of Paid Acquisition

3 days ago


San Ramon, California, United States Dialpad Full time
About Dialpad

Dialpad is a pioneering company that has revolutionized the customer communications platform with its AI-powered technology. As a secure foundation for all Dialpad products, this platform brings all conversations together in one place, enabling businesses to unlock the power of AI and drive growth.

Job Description

The Director of Paid Acquisition will lead Dialpad's paid media strategy, focusing on acquiring new customers and achieving growth and efficiency targets through various paid channels. This role requires a strategic thinker with hands-on experience in managing large-scale paid campaigns and a deep understanding of performance marketing, analytics, and various ad platforms.

Key Responsibilities
  • Develop and execute comprehensive global paid acquisition strategies across digital and offline channels, including SEM, Social, Display, Online video, CTV, and Audio.
  • Run and scale Affiliate and CPL programs, and manage Review sites.
  • Collaborate with internal teams to manage digital ABM programs.
  • Work with outside partners/agencies and internal teams to meet new business customer acquisition, pipeline, and revenue goals.
  • Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Oversee the planning, execution, and optimization of paid acquisition campaigns in North America, EMEA, and APAC.
  • Monitor, analyze, and report on campaign performance metrics.
  • Lead and mentor a team of performance marketers to achieve business goals.
  • Work closely with cross-functional teams, including Marketing Operations, Product Marketing/Content, and Creative, to test messaging and help build the Dialpad brand.
Requirements
  • Minimum 8 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 3+ years of experience in a leadership or managerial role.
  • Extensive hands-on experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau).
  • Experience in managing and scaling Affiliates and CPL programs along with management of Review sites.
  • Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase.
  • Budget management experience of >$20M.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Benefits and Perks

Dialpad offers a range of benefits and perks, including flexible time off, great options for medical, dental, and vision plans, a monthly stipend for cell phone bills, home internet bills, and gym membership costs, and reimbursement for expenses related to professional development.

The target base salary range for this position in California is $159,500-$197,167 USD. Dialpad is an equal-opportunity employer, dedicated to creating a community of inclusion and an environment free from discrimination or harassment.



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