Director of Paid Acquisition

1 month ago

San Francisco, California, United States Atlassian Full time
About the Role

We're seeking a seasoned Paid Acquisition expert to lead our global paid acquisition strategy across multiple channels. As the Director of Paid Acquisition, you'll be responsible for driving customer acquisition, lead generation, and revenue growth through performance marketing campaigns.

Key Responsibilities
  • Develop and execute a strategic, multi-channel paid acquisition strategy, leveraging platforms like Google Ads, LinkedIn Ads, Facebook, and programmatic networks.
  • Collaborate closely with cross-functional teams to align acquisition strategies with the product-led growth model.
  • Lead, mentor, and grow a high-performing team of paid acquisition specialists, providing guidance on best practices and innovation.
  • Manage a multi-million-dollar ad budget, optimizing for customer acquisition cost (CAC) and return on investment (ROI).
Campaign Execution & Optimization
  • Plan, execute, and optimize large-scale paid campaigns across platforms, ensuring maximum efficiency and scalability.
  • Develop and implement A/B tests, landing page optimization, and creative experimentation to maximize conversions and ROI.
Analytics & Reporting
  • Analyze campaign performance metrics (LTV, Cost Per Acquisition) to drive continuous improvement and optimization.
  • Develop comprehensive reports and dashboards that measure the success of paid efforts, highlighting key trends, insights, and recommendations.
Requirements
  • 10+ years of experience in paid acquisition, performance marketing, or growth marketing with a strong focus on B2B SaaS or product-led growth companies.
  • Proven track record of successfully managing and scaling multi-channel paid acquisition campaigns.
  • Expertise in key paid media platforms and experience in managing significant ad budgets.
  • Strong grasp of A/B testing methodologies, audience segmentation, and personalization techniques.
  • Data-driven decision-maker with experience in managing multi-touch attribution models.
About Atlassian

We're a distributed-first company that values diversity, equity, and inclusion. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

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