Digital Advertising and Analytics Manager

4 weeks ago

White Plains, New York, United States Owens & Minor, Inc. Full time
Job Title: Digital Advertising and Analytics Manager

At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products, and services across the full continuum of care. Our customers—and their patients—are at the heart of what we do.

Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.

Owens & Minor teammate benefits include:

  • Medical, dental, and vision insurance, available on first working day
  • 401(k), eligibility after 30 days of employment
  • Employee stock purchase plan
  • Tuition reimbursement
  • Development opportunities to grow your career with a global company
Job Summary

Patient Direct (Byram Healthcare & Apria Healthcare brands) is seeking a Digital Advertising and Analytics Manager to spearhead our digital advertising campaigns and analytics initiatives. This role is pivotal in driving online customer acquisition activities through digital advertising across multiple platforms and leveraging analytics to inform and optimize these strategies.

The ideal candidate will possess a deep understanding of digital marketing tools and platforms, analytics, and a commitment to maintaining the highest standards of customer data privacy. In this role, you will collaborate closely with the Customer Acquisition Manager to ensure a cohesive and integrated approach to customer acquisition and analytics.

Key Responsibilities
  • Develop and execute comprehensive digital advertising strategies across social, search, programmatic, and CTV channels to drive growth and engagement, targeting both consumers as well as healthcare professionals.
  • Manage 3rd party digital advertising platforms, agency partners, and ad budgets to drive customer acquisition strategies for consumers and healthcare professionals. Monitor and optimize campaign performance on a daily, weekly, and monthly basis to ensure maximum efficiency and ROI, adjusting strategies as needed based on data-driven insights.
  • Collaborate with cross-functional teams, including content creators, designers, therapy program managers, sales and operations teams, to continuously improve campaign performance and operational efficiencies.
  • Define and implement key performance indicators and metrics for digital advertising efforts, focusing on conversion optimization and enhancing user experience. Develop dashboards and reports to automate sharing of results.
  • Ensure responsible use of first-party data, adhering to privacy laws and standards to prevent unauthorized sharing with third parties such as Google Analytics, Facebook, etc., without proper anonymization.
  • Utilize expertise in Customer Data Platforms (CDP) to collect, unify, and create high-margin customer profiles to target, analyze campaign performance, and personalize marketing efforts.
  • Conduct detailed analysis of digital properties and online campaigns, including SEM, SEO, email marketing, and social media, to maximize user engagement and achieve business objectives.
  • Advocate for data-driven decision-making, ensuring digital marketing strategies are informed by accurate, privacy-compliant analytics.
  • Manage set up and tracking of data analytics and 3rd party scripts using RudderStack solution across digital properties.
Requirements
  • Bachelor's degree or higher in Computer Science, Business Analytics, Statistics, Digital Marketing, or related field.
  • Minimum 3 years of experience managing digital advertising budgets with significant ROI results for e-commerce or B2C/B2B lead generation.
  • Demonstrated success in managing substantial digital advertising budgets, executing campaigns, detailed analytical reporting of results, with a commitment to privacy-conscious strategies.
  • Solid foundation in HTML, JavaScript, and SDK usage for the implementation of analytics and advertising technologies on web and mobile platforms.
  • Expertise in analytics, data visualization, and strategic use of related digital marketing tools and platforms.
  • Innovative, entrepreneurial mindset that loves data and welcomes the challenge of implementing a CDP across Patient Direct brands.
  • Strong project management skills, with the ability to manage multiple high-profile campaigns and priorities
  • Ability to travel domestically up to 10%.
  • Ability to support HYBRID WORK SCHEDULE (in office 2-3 days per week).

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