Associate Brand Manager, Ketogenics

3 weeks ago

White Plains, New York, United States The Dannon Company Full time
About the Role

The Associate Brand Manager (ABM), Ketogenics will play a key role in assisting the Senior Brand Manager in developing and implementing the strategic marketing plan for the Ketogenics Category.

This role will involve managing, executing, and tracking key brand initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events.

Key Responsibilities
  • Works as part of a team to implement key elements of the marketing strategy from the brand's ongoing operating plan.
  • Facilitates the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators.
  • Compiles, analyzes and reports on sales data, providing commentary and insight on brand performance by segment, channel, region and key customer group.
  • Develops and implements marketing promotional materials aligned to selling model that effectively engage with key target segments.
  • Leads development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.
About You
  • You have a Bachelor's Degree in Marketing or related field.
  • You have strong analytical, writing, content development and presentation skills.
  • You have the ability to work in a fast-paced dynamic environment.
  • You have the ability to develop, measure, analyze and report on key performance indicators for marketing initiatives.
  • You have the ability to understand business trends and financial metrics.
  • You have strong interpersonal skills and proven ability to communicate with employees at all levels of the organization.
  • You have good project management skills and understanding of project management lifecycle.
  • You collaborate well within the organization, has a positive attitude and creates credibility with colleagues.
  • You have effective time management skills: Sets priorities and able to manage multiple assignments and carry out responsibilities efficiently.
  • You have the ability to effectively organize and prioritize tasks to achieve established deadlines.
  • You have a solid understanding of online marketing strategies and marketing channels.
  • You are a fast learner.
  • You are willing to travel 10-20% domestic & international.

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