Vice President of B2B Lead Generation

2 days ago


Youngsville, North Carolina, United States PlanITROI Full time
Job Title: Vice President of B2B Lead Generation

PlanITROI is seeking a highly experienced and strategic Vice President of B2B Lead Generation to join our team. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and lead generation.

Key Responsibilities:
  • Develop and execute lead-generation email campaigns via email, LinkedIn, SMS, Zoom Info, etc. driving client acquisition.
  • Collaborate with sales teams to create go-to-market strategies for campaigns.
  • Drive online traffic, customer acquisition, and lead generation through targeted digital initiatives.
  • Utilize data-driven insights to optimize digital marketing efforts and improve ROI.
Requirements:
  • 10+ years of experience in digital marketing with a minimum of 5 years in a senior leadership role, building and leading a team.
  • Expert at B2B targeted digital marketing using all the most modern tools, apps, web, AI, etc.
  • Expert in creating Lead Generation Strategy and execution with all tools, tactics, and objection handling.
  • Must have a proven track record of increasing sales and profitability.
What We Offer:
  • A dynamic and growth-focused team.
  • A comprehensive benefits package.
  • The opportunity to work with a leading company in the industry.


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