Digital Marketing Specialist
3 weeks ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Insight Global. As a key member of our marketing team, you will be responsible for managing and updating online directories, generating Local SEO, and crafting marketing strategies to shape our brand's presence.
Key Responsibilities:
- Managing and updating online directories like Google Business Profiles, Bing Places, and Apple Maps
- Working with the team to generate Local SEO and focus on content and improvements to our presence online
- Presenting findings and advising on growth opportunities
- Helping work with our GMs and partners to manage their online reputation
Requirements:
- Basic competency in Graphic Design Skills
- Knowledge of Photoshop or other graphics programs
- Experience using WordPress or other CMS
- Project Management Skills/Experience
- Basic Knowledge of various AI tools including ChatGPT
- Familiarity with Email Service Providers (e.g. HubSpot, Constant Contact)
- Familiarity with Google PCC
- Familiarity with Programmatic Advertising
- Knowledge and Experience in automotive and with tools common to the industry
- Third Parties like Edmunds, Cars.com and tools like outsell and clarivoy
- Excellent written and verbal communication skills
- Proficiency in internet navigation and email communication
- Working knowledge of SEO and its application to content marketing
- Basic understanding of HTML
- Multitasking prowess with the ability to adhere to strict deadlines
- Flexibility in adapting strategies swiftly and efficiently
- A solid understanding of GA4, Google Search Console, and other Website Tracking platforms
About Insight Global:
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters.
We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to .
com.
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