Digital Growth Lead
6 days ago
We are excited to announce a new role for a Lifecycle Marketing Director at Made In Cookware. As a key member of our Lifecycle Marketing team, you will be responsible for driving customer retention and revenue growth through strategic planning and execution.
Job Overview- Create and implement a robust CRM strategy, focusing on customer retention and revenue growth.
- Develop and lead a high-performing team of lifecycle and performance marketing experts.
- Collaborate with cross-functional leaders to drive business outcomes and execute strategic initiatives.
Key Responsibilities:
- Design and execute customer journey maps, identifying key touchpoints and opportunities for improvement.
- Develop and manage customer segmentation strategies, leveraging data analytics and insights.
- Partner with the product development team to ensure seamless integration of customer-centric features.
- Own and track key performance indicators (KPIs) related to customer retention, such as repeat rate and revenue contribution.
Requirements:
- 8+ years of experience in retention, CRM, lifecycle, and/or customer marketing, ideally in ecommerce businesses at $100M+ scale.
- 4+ years leading high-performance teams, with a proven track record of developing and promoting from within.
- Results-oriented with the ability to move easily between strategy and a player-coach mentality.
- Significant experience leading broad cross-functional initiatives with ecommerce, performance marketing, customer experience, product, and engineering stakeholders.
- Highly analytical with the ability to translate data into actionable insights and customer segmentation strategies.
Compensation and Benefits:
- Competitive salary ($120,000 - $180,000 per year).
- Stock options and 401k matching.
- Healthcare benefits, including fertility and family-building care, mental health therapy, teladoc virtual health access, HSA, and FSA plans.
- Free and discounted cookware.
- A people-centric workplace with flexible time off.
- A vibrant, lively office space in Austin with an onsite studio kitchen.
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