Digital Growth Lead

6 days ago


Austin, Texas, United States Made In Cookware Full time
About the Opportunity

We are excited to announce a new role for a Lifecycle Marketing Director at Made In Cookware. As a key member of our Lifecycle Marketing team, you will be responsible for driving customer retention and revenue growth through strategic planning and execution.

Job Overview
  • Create and implement a robust CRM strategy, focusing on customer retention and revenue growth.
  • Develop and lead a high-performing team of lifecycle and performance marketing experts.
  • Collaborate with cross-functional leaders to drive business outcomes and execute strategic initiatives.

Key Responsibilities:

  • Design and execute customer journey maps, identifying key touchpoints and opportunities for improvement.
  • Develop and manage customer segmentation strategies, leveraging data analytics and insights.
  • Partner with the product development team to ensure seamless integration of customer-centric features.
  • Own and track key performance indicators (KPIs) related to customer retention, such as repeat rate and revenue contribution.

Requirements:

  • 8+ years of experience in retention, CRM, lifecycle, and/or customer marketing, ideally in ecommerce businesses at $100M+ scale.
  • 4+ years leading high-performance teams, with a proven track record of developing and promoting from within.
  • Results-oriented with the ability to move easily between strategy and a player-coach mentality.
  • Significant experience leading broad cross-functional initiatives with ecommerce, performance marketing, customer experience, product, and engineering stakeholders.
  • Highly analytical with the ability to translate data into actionable insights and customer segmentation strategies.

Compensation and Benefits:

  • Competitive salary ($120,000 - $180,000 per year).
  • Stock options and 401k matching.
  • Healthcare benefits, including fertility and family-building care, mental health therapy, teladoc virtual health access, HSA, and FSA plans.
  • Free and discounted cookware.
  • A people-centric workplace with flexible time off.
  • A vibrant, lively office space in Austin with an onsite studio kitchen.


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