Digital Marketing Strategy Lead

3 weeks ago


Austin, Texas, United States SalesLabX Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at SalesLabX. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies that drive business growth and engagement.

Responsibilities
  • Lead marketing strategy calls with clients to understand their goals and objectives.
  • Presents strategic marketing recommendations to meet the client's goals, based on research, industry knowledge, and best practices.
  • Maintains an in-depth understanding of clients' needs, business, products, and market.
  • Creates or contributes to various marketing strategy assets, such as creative briefs, positioning statements, brand ecosystem maps, digital communication plans, research plans, social media strategies, customer journeys, and digital strategy roadmaps.
  • Communicates strategic needs and goals of clients to Account Coordinators, and helps ensure accuracy in strategy goals in tasks built for clients.
Requirements
  • In-depth knowledge of brand and product marketing, multi-channel marketing, digital marketing and related technologies, web analytics, social media, mobile and device trends, and large enterprise marketing needs.
  • Familiarity with Digital Marketing and CRM practices along with the ability to build productive business professional relationships.
  • Excellent problem-solving skills and the ability to assess and resolve complex marketing challenges for varied client needs.
  • Ability to support multiple clients in a fast-paced and self-driven environment.
Benefits
  • We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience.
  • A comprehensive benefits package, including medical, dental, and vision insurance, 401K matching, charitable donation matching, home office workspace stipend, professional development stipend, employer-funded certification opportunities, student loan repayment program, wellness stipend, mental health therapy stipend, unlimited paid time off, regular team events, access to organization subscriptions, and personal care travel reimbursement.


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