Digital Marketing Strategist for SMB Growth
4 days ago
We're seeking a highly experienced Digital Marketing Strategist to drive growth for our Small and Medium Business (SMB) segment. This is a full-time, remote position based in the U.S., ideally in either Austin, Texas or Scottsdale, Arizona.
Key Responsibilities- Develop and execute revenue growth strategies for our SMB segment through sales-assisted and ecommerce channels.
- Build, maintain, and communicate acquisition and monetization performance KPIs to executive leadership.
- Drive performance of paid and organic (PPC/SEO) programs through our agencies and contractors.
- Optimize website conversion to leads, chats, and purchases through iterative design improvements.
- Bachelor's degree in Business, Economics, Statistics, Computer Science, or a related field, or equivalent experience.
- 10+ years of experience in a related digital marketing role with deep experience in at least two digital disciplines.
This is an individual contributor role, reporting to the Vice President, Growth. We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as a comprehensive benefits package.
What You'll Be Doing- Be accountable for driving billings growth for our SMB segment through sales-assisted and ecommerce channels.
- Collaborate with sales-assisted channel managers to measure offline conversions.
- Partner with digital platform products and engineering teams to improve the effectiveness of our digital experience, ecommerce performance, and operational efficiency.
- Create, update, and maintain website content for SMB pages and collaborate with product marketing to create compelling copy, packaging, and creative materials.
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