Digital Marketing Strategist for SMB Growth

4 days ago


Austin, Texas, United States Sectigo, Inc. Full time
About the Role

We're seeking a highly experienced Digital Marketing Strategist to drive growth for our Small and Medium Business (SMB) segment. This is a full-time, remote position based in the U.S., ideally in either Austin, Texas or Scottsdale, Arizona.

Key Responsibilities
  • Develop and execute revenue growth strategies for our SMB segment through sales-assisted and ecommerce channels.
  • Build, maintain, and communicate acquisition and monetization performance KPIs to executive leadership.
  • Drive performance of paid and organic (PPC/SEO) programs through our agencies and contractors.
  • Optimize website conversion to leads, chats, and purchases through iterative design improvements.
Requirements
  • Bachelor's degree in Business, Economics, Statistics, Computer Science, or a related field, or equivalent experience.
  • 10+ years of experience in a related digital marketing role with deep experience in at least two digital disciplines.
Salary and Benefits

This is an individual contributor role, reporting to the Vice President, Growth. We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as a comprehensive benefits package.

What You'll Be Doing
  • Be accountable for driving billings growth for our SMB segment through sales-assisted and ecommerce channels.
  • Collaborate with sales-assisted channel managers to measure offline conversions.
  • Partner with digital platform products and engineering teams to improve the effectiveness of our digital experience, ecommerce performance, and operational efficiency.
  • Create, update, and maintain website content for SMB pages and collaborate with product marketing to create compelling copy, packaging, and creative materials.


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