Digital Growth Strategist

3 weeks ago


Austin, Texas, United States Arbor Full time
Job Overview

Arbor is a technology and energy company committed to simplifying energy decisions for consumers. As our Growth Marketing Lead, you will help drive customer growth across key digital advertising channels.

Estimated salary: $120,000 - $180,000 per year.

Key Responsibilities
  • Lead the strategy and execution of paid performance marketing efforts across Meta, Tiktok, Google, and other platforms.
  • Develop measurement methodologies to understand scaling opportunities, diminishing returns, attribution, and trends.
  • Manage the creative pipeline from start to finish in coordination with the team and outside resources.
Requirements
  • Bachelor's degree
  • 5+ years B2C marketing experience
  • Deep experience with Meta, Tiktok, and Google ad platforms
  • Experience applying statistical methodologies and analytics to media buying
  • Experience measuring and implementing attribution systems


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