Director of Strategic Communications

2 days ago

New York, New York, United States Daemen University Full time
About the Role

The Director of Institutional Communication is a key member of the Daemen University team, responsible for managing the University's strategic communication and public relations efforts. This role requires a strong understanding of the University's mission and values, as well as excellent writing, proofreading, and public speaking skills.

Key Responsibilities
  • Develop and Implement Strategic Media Plan: Work with colleagues to create and execute a comprehensive media plan that showcases the University's academic excellence and achievements.
  • Editor-in-Chief of University Publications: Serve as the editor-in-chief of the University's magazine, Daemen Today, and weekly electronic newsletter, the Daemen Voice.
  • Crisis Communications: Coordinate crisis communications to internal, external, and media outlets in accordance with the Emergency Response Plan.
  • Media Relations: Develop and maintain relationships with journalists, editors, and other media personnel in both print and electronic media.
  • Content Creation: Compose and/or edit news and feature articles, press releases, media pitches, advertising and marketing copy, formal speeches, and other types of communication as appropriate for disseminating information about the University to a broad spectrum of audiences.
  • Event Planning: Attend high-level institutional events and key ancillary events, ensuring a strong presence and visibility for the University.
  • Collaboration and Communication: Collaborate with Executive Director of Web Communications, Enrollment Management, Director of Multimedia and Digital Strategy, and Athletics Communication Director to systematize and make efficient and effective the media efforts for the University.
Requirements
  • Bachelor's Degree: Minimum of a bachelor's degree in journalism, communication, public relations, English, or a related field.
  • Experience: Minimum of five years' experience in journalism, public relations, or a related field.
  • Skills: Superior writing, proofreading, public speaking, and verbal communications skills. Proven ability to work successfully in a fast-paced environment and manage multiple projects and strict deadlines simultaneously.
  • Representative: Ability to serve as a strong, outward-facing representative of Daemen University.
  • Media Experience: Proven success in placing stories in the media, with a preference for national media.
  • Digital Media: Familiarity with digital and new media formats and the influence of current events and pop culture on both higher education and public relations.

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