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Strategic Planning Director
2 months ago
The Strategic Planning Director is a seasoned brand builder and client-facing planning lead with a strong track record of managing complex accounts and pitches. They possess exceptional strategic storytelling skills and the ability to guide insight generation and campaign development.
Key Responsibilities- Brand Planning
- Expert in strategic discipline, agency processes, and pharma compliance requirements.
- Translates market dynamics, customer insights, and deep understanding of disease state to developing brand strategy and solving brand challenges.
- Displays strong storytelling skills and voice as it relates to written strategy skills.
- New business leadership and pitch attendance.
- Client Management
- Displays strategic leadership and facilitation of large and bespoke client workshops and brainstorming sessions.
- Drives influence toward a strategic POV and recommendation internally and with more senior clients.
- Serves as consultant to client on market research design, methodologies, and analysis.
- Strong strategic voice, driving clarification, direction, and leadership of internal and/or client meetings.
- Cross Functional Collaboration
- Lead strategic planning responsibilities on multiple brands, integrated accounts, with autonomy and proficiency.
- Partner with other agency departments to ensure pull through of insights and strategy.
- Talent Management & Development
- Supervise and develop lower-level staff and delegate incoming tasks and assignments as appropriate.
- Responsible for hiring and staffing decisions and full life-cycle talent management (e.g., delivering feedback, annual reviews, general and performance management).
- Job Duties & Responsibilities
- Execute expert-level understanding of the strategic planning fundamentals of disease state, indications, customer, and science of assigned brands.
- Lead strategic planning responsibilities on multiple large and small accounts, new business, and/or support senior planners on larger, integrated accounts, with autonomy and proficiency.
- Leads full suite of brand strategy deliverables (positioning, bedrock, creative briefs/briefings, message strategy, tactical planning) and mentor junior team members to achieve success.
- Market research expertise and consulting; drive insight mining/ideation to uncover strategic opportunities and inform and strengthen creative.
- Expert in planning tools and core competencies, driving proper use; positioning, insight generation, and creative brief writing.
- Leadership of new business; immersion insight gathering, storytelling, strategy development, and tactic pull through and attendance.
- Strategic leadership and facilitation of large, complex, and bespoke client workshops and/or brainstorm sessions.
- Directly supervises Director and Associate Director levels on brand(s), and provides mentorship/guidance to team as needed.
- Meets regularly with direct and indirect reports to proactively manage career development.
- Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (e.g., delivering feedback, annual reviews, general and performance management).
- Demonstrates leadership, empathy, and professionalism in communications.
- Communication
- Expresses ideas accurately, concisely, and clearly.
- Curiosity
- Displays eagerness in learning and asks thought-provoking questions.
- Passion
- Demonstrates investment and commitment to brands, clients, teams, and assignments.
- Organization
- Creates clear goals, identifies, and finds the resources (e.g., time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
- Collaboration
- Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.
- Agility
- Ability to change directions quickly and think on your feet.
- Forward Thinking
- Focused on short-term wins as well as building towards long-term success.
- Problem-Solving
- Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
- Assumption Challenger
- Challenge assumptions and traditional ways of doing things to bring disruptive strategies and new ideas to brands.
- Influence
- Presents in a way to command and influence key and relevant stakeholders.
- Accountability
- Drive and motivates team towards actionable results. Keep themselves honest in effective output.
- Education
- Bachelor's degree in Marketing, Advertising, Communications, or Related Field Preferred
- Experience
- 8+ years in Brand strategy or market research in an agency setting preferred
- Knowledge, Skills & Abilities
- Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.
- Excellent working knowledge in research tools (search databases including SERMO, Datamonitor).
- Excellent working knowledge in social media platforms.
- Excellent oral and written communication.
- Excellent strategic thinking and analytical skills; triangulate insights and data from multiple sources/departments/agency partners to analyze and solve problems.
- Able to work on multiple projects, adhere to timeline, and maintain organization.
- Ability to use AI platforms as an accelerant for brand needs and strategic deliverables.
- Strong understanding of agency offerings, services, products, and solutions.
- Expert-level understanding of brand/pharma marketing and promotional strategy and trends (customer, industry, innovation).