Marketing Director
4 days ago
We are seeking a highly skilled Marketing Manager to join our team at Premium Service Brands. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies across our portfolio of nine brands.
Key Responsibilities- Develop and implement overarching brand strategies for nine distinct brands, ensuring alignment across the portfolio.
- Collaborate closely with each brand's leadership team to establish tailored go-to-market strategies and quarterly marketing campaigns.
- Drive accountability with marketing vendors, ensuring they meet deliverables and performance expectations.
- Manage a diverse and talented marketing team, ensuring efficient and effective execution of marketing initiatives.
- Lead quarterly reviews of marketing performance, tracking KPIs, and optimizing strategies as needed.
- Oversee execution of digital marketing campaigns, including PPC and Local Service Ads (LSA), with a strong understanding of SEO and landing page optimization provided by marketing vendors.
- Develop and maintain strong working relationships with external marketing vendors, ensuring they meet performance and strategic goals.
- Create and manage marketing playbooks for franchisees, guiding them on priority programs and effective marketing execution.
- Ensure brand consistency across all marketing efforts by establishing and upholding brand guidelines.
- Proven experience in marketing leadership.
- Demonstrated ability to manage multiple moving pieces in a fast-paced environment.
- Expertise in digital marketing strategies (PPC, LSA) and a deep understanding of SEO and landing page management.
- Exceptional organizational skills, with the ability to juggle concurrent projects, prioritize effectively, and meet deadlines.
- Excellent communication and interpersonal skills.
- Franchise marketing experience is a plus but not required.
We are a dynamic mix of marketing, business, and finance professionals building and inspiring a rapidly-expanding franchise network. We value authenticity, hard work, and creativity. Our team thrives on self-motivation, innovation, and collaboration. We offer employees the opportunity to drive real, life-changing growth that supports local communities and empowers small business owners.
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