Senior Marketing Strategist

1 day ago


Charlottesville, Virginia, United States Commonwealth of Virginia Full time
Job Title: Senior Marketing Strategist

The Commonwealth of Virginia is seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.

Key Responsibilities:
  • Develop and manage strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or departments.
  • Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
  • Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects.
  • Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights.
  • Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies.
  • Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, and inform future work.
  • Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives.
  • Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager.
Requirements:
  • Bachelor's Degree in business, marketing communications, or other related field required.
  • 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
Physical Demands:

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.

The University of Virginia, including the UVA Health System, is fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.



  • Charlottesville, Virginia, United States The Rector & Visitors of the University of Virginia Full time

    Job Title: Digital Marketing StrategistThe Digital Marketing Strategist plays a crucial role in the performance marketing team, driving digital marketing campaigns that engage leads and drive quantifiable results. This position requires a strong understanding of digital marketing principles, including paid search, social, and email nurture journeys.The ideal...


  • Charlottesville, Virginia, United States University of Virginia Full time

    Job Title: Digital Marketing StrategistThe University of Virginia seeks a highly skilled Digital Marketing Strategist to join its performance marketing team. As a key member of the team, you will play a crucial role in supporting digital marketing campaigns and driving quantifiable results.Key Responsibilities:Develop and execute digital acquisition...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    Position Overview: The Lead Marketing Strategist plays a pivotal role within a dynamic and high-performing team. This position necessitates close collaboration with various departments, including Content, Digital Solutions, and Provider Outreach, as well as service line leadership. The ideal candidate will possess extensive knowledge in digital marketing...


  • Charlottesville, Virginia, United States The University of Virginia Full time

    Job Title: Digital Marketing StrategistThe Digital Marketing Strategist plays a crucial role in the performance marketing team at The University of Virginia, supporting the execution and optimization of digital marketing campaigns.Key Responsibilities:Develop and execute digital acquisition campaigns, including paid search and social media marketing.Build...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryWe are seeking a highly skilled Senior Marketing Strategist to join our team at the Commonwealth of Virginia. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key ResponsibilitiesDevelop and manage strategic marketing campaigns...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    About the RoleThe University of Virginia's Darden School of Business is seeking a skilled Content Strategist to join its Communication & Marketing team. As a key member of the team, you will be responsible for developing and implementing a comprehensive content strategy that showcases the school's academic excellence, research, and community engagement.Key...


  • Charlottesville, Virginia, United States Three Notch'd Brewing Company, LLC Full time

    Job Title: Digital Marketing ManagerThe Digital Marketing Manager will lead our long-term digital marketing strategies for Three Notch'd Brewing Company and Uncool Beverage Company.This position's goal is to use their in-depth digital marketing experience to maintain a strong web presence, grow awareness, and drive sales for the brand.This position requires...


  • Charlottesville, Virginia, United States WillowTree Full time

    About the RoleWe're seeking a talented Growth Marketing Manager to join our team at WillowTree. As a key member of our marketing team, you'll be responsible for driving awareness and generating leads for our enterprise-grade AI engine, Fuel iX.Key ResponsibilitiesDevelop and execute growth marketing strategies to increase brand awareness and generate...


  • Charlottesville, Virginia, United States WorldStrides Full time

    Company Overview:WorldStrides stands as the premier provider of educational travel and experiential learning opportunities. Established in 1967, the organization has evolved from offering middle school travel experiences in Washington, D.C., to facilitating a diverse array of programs for over half a million students each year across more than 100 countries...

  • Marketing Coordinator

    3 weeks ago


    Charlottesville, Virginia, United States Westminster Canterbury of the Blue Ridge Full time

    Marketing Coordinator Job DescriptionWe are seeking a highly motivated and organized Marketing Coordinator to join our team at Westminster-Canterbury of the Blue Ridge. As a key member of our Marketing department, you will be responsible for promoting the benefits of our Continuing Care Retirement Community and executing strategic marketing plans to support...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    Job Title: Social Media SpecialistUVA Health is seeking a highly skilled and creative Social Media Specialist to join our team. As a key member of our Office of Strategic Marketing and Communications, you will play a crucial role in developing and executing comprehensive social media strategies to elevate our online presence, engage with our community, and...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    Job Title: Assistant Director of Social Media and Content MarketingThe University of Virginia Darden School of Business seeks a creative and innovative Assistant Director of Social Media and Content Marketing to join its Communication & Marketing team. The successful candidate will be responsible for developing and implementing a comprehensive social media...


  • Charlottesville, Virginia, United States CFA Institute Full time

    Job Title: Marketing Manager, Audience DevelopmentCFA Institute is seeking a highly skilled Marketing Manager, Audience Development to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that target key audiences and align with business objectives.Key...

  • Content Strategist

    4 weeks ago


    Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    {"Responsibilities": "As a key member of the Communication & Marketing team, you will be responsible for creating and publishing engaging content across various platforms. Your duties will include:- Conducting interviews and drafting news and feature articles- Proofreading the work of colleagues- Publishing articles and accompanying photos and art on Darden...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    About the RoleThe University of Virginia's Darden School of Business seeks a skilled Content Strategist to join its Communication & Marketing team. As a key member of the team, you will be responsible for developing and implementing a comprehensive content strategy that showcases the school's academic excellence, research, and community engagement.Key...


  • Charlottesville, Virginia, United States Jobot Full time

    Sales Lead/Manager OpportunityWe are seeking a highly motivated and experienced Sales Lead/Manager to join our dynamic sales team at Jobot. As a Sales Lead/Manager, you will be responsible for leading sales representatives in the region, helping them close deals, while also selling to build your own book of business.Key Responsibilities:Nurture existing...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    Job SummaryWe are seeking a highly experienced and skilled Senior Assistant Dean for Career Development to lead our Career Development offices. As a key member of our student services team, you will be responsible for managing the Office of Private Practice, providing strategic leadership and oversight of the Mortimer Caplin Public Service Center and the...


  • Charlottesville, Virginia, United States CFA Institute Full time

    Job DescriptionCFA Institute is seeking a highly skilled Marketing Manager, Audience Development to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that target key audiences and align with business objectives.The ideal candidate will have a strong background in...


  • Charlottesville, Virginia, United States ScribeConcepts Full time

    Job OpportunityScribeConcepts is seeking a skilled Curriculum Content Developer to join our network of professionals.About the RoleWe are looking for an experienced individual to provide vision and leadership in the design and development of highly effective education products. The successful candidate will work directly with our Lead Content Strategist to...


  • Charlottesville, Virginia, United States Commonwealth of Virginia Full time

    Job Title: Procurement Specialist/Senior Procurement Specialist at Commonwealth of VirginiaAbout the Role:The Commonwealth of Virginia is seeking Procurement Specialists and Senior Procurement Specialists to become integral members of the Procurement team. This team is dedicated to providing purchasing services to various stakeholders across multiple...