Senior Marketing Strategist
1 day ago
The Commonwealth of Virginia is seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.
Key Responsibilities:- Develop and manage strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or departments.
- Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
- Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects.
- Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights.
- Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies.
- Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, and inform future work.
- Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives.
- Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager.
- Bachelor's Degree in business, marketing communications, or other related field required.
- 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.
The University of Virginia, including the UVA Health System, is fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.
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