Senior Marketing Strategist

6 days ago


Charlottesville, Virginia, United States Commonwealth of Virginia Full time
Job Title: Senior Marketing Strategist

Join the Commonwealth of Virginia team as a Senior Marketing Strategist, where you will play a key role in developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.

About the Role

This is a senior-level position that requires a deep understanding of digital marketing channels, content strategy, marketing automation, and lead nurturing. As a Senior Marketing Strategist, you will be responsible for developing and managing strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or UVA Health departments.

Key Responsibilities
  • Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
  • Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects, while continuously leveraging the latest digital marketing best practices from healthcare and other industries.
  • Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights, to develop holistic strategies and plans that effectively drive business outcomes and maximize ROI (segmentation, communication preferences, messaging strategy, and measurement plans/learnings).
  • Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies, understanding their processes, methods, and expertise to help ensure they effectively deliver during asset development and execution.
  • Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, rapidly iterate on strategy based on learnings, and inform future work.
  • Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives, reporting out on media metrics and KPIs.
  • Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager, such as developing marketing recommendations and points of view.
Requirements

To be successful in this role, you will need:

  • Bachelor's Degree in business, marketing communications, or other related field required.
  • 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
What We Offer

The Commonwealth of Virginia offers a competitive salary range of $60,000 to $96,387.20 annually, as well as a comprehensive benefits package, including health insurance, retirement savings, and paid time off.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application today.



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