Senior Marketing Strategist
6 days ago
Join the Commonwealth of Virginia team as a Senior Marketing Strategist, where you will play a key role in developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.
About the RoleThis is a senior-level position that requires a deep understanding of digital marketing channels, content strategy, marketing automation, and lead nurturing. As a Senior Marketing Strategist, you will be responsible for developing and managing strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or UVA Health departments.
Key Responsibilities- Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
- Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects, while continuously leveraging the latest digital marketing best practices from healthcare and other industries.
- Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights, to develop holistic strategies and plans that effectively drive business outcomes and maximize ROI (segmentation, communication preferences, messaging strategy, and measurement plans/learnings).
- Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies, understanding their processes, methods, and expertise to help ensure they effectively deliver during asset development and execution.
- Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, rapidly iterate on strategy based on learnings, and inform future work.
- Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives, reporting out on media metrics and KPIs.
- Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager, such as developing marketing recommendations and points of view.
To be successful in this role, you will need:
- Bachelor's Degree in business, marketing communications, or other related field required.
- 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
The Commonwealth of Virginia offers a competitive salary range of $60,000 to $96,387.20 annually, as well as a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application today.
-
Senior Marketing Strategist
1 week ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Senior Marketing StrategistThe Commonwealth of Virginia is seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key Responsibilities:Develop and manage strategic...
-
Marketing Strategist
12 hours ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryThe Commonwealth of Virginia seeks a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key ResponsibilitiesDevelop and manage strategic marketing campaigns and...
-
Digital Marketing Strategist
4 weeks ago
Charlottesville, Virginia, United States The Rector & Visitors of the University of Virginia Full timeJob Title: Digital Marketing StrategistThe Digital Marketing Strategist plays a crucial role in the performance marketing team, driving digital marketing campaigns that engage leads and drive quantifiable results. This position requires a strong understanding of digital marketing principles, including paid search, social, and email nurture journeys.The ideal...
-
Digital Marketing Strategist
4 weeks ago
Charlottesville, Virginia, United States University of Virginia Full timeJob Title: Digital Marketing StrategistThe University of Virginia seeks a highly skilled Digital Marketing Strategist to join its performance marketing team. As a key member of the team, you will play a crucial role in supporting digital marketing campaigns and driving quantifiable results.Key Responsibilities:Develop and execute digital acquisition...
-
Lead Marketing Strategist
1 month ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timePosition Overview: The Lead Marketing Strategist plays a pivotal role within a dynamic and high-performing team. This position necessitates close collaboration with various departments, including Content, Digital Solutions, and Provider Outreach, as well as service line leadership. The ideal candidate will possess extensive knowledge in digital marketing...
-
Content Marketing Strategist
3 days ago
Charlottesville, Virginia, United States ArcheMedX Inc Full timeJob DescriptionWe are seeking a highly skilled Content Marketing Strategist to join our team at ArcheMedX Inc. As the B2B Content Lead, you will be responsible for developing and executing a comprehensive content marketing strategy that drives brand awareness, sales enablement, and lead generation.The ideal candidate will have 5+ years of experience in...
-
Digital Marketing Specialist
4 weeks ago
Charlottesville, Virginia, United States The University of Virginia Full timeJob Title: Digital Marketing StrategistThe Digital Marketing Strategist plays a crucial role in the performance marketing team at The University of Virginia, supporting the execution and optimization of digital marketing campaigns.Key Responsibilities:Develop and execute digital acquisition campaigns, including paid search and social media marketing.Build...
-
Digital Marketing Specialist
2 months ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryWe are seeking a highly skilled Senior Marketing Strategist to join our team at the Commonwealth of Virginia. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key ResponsibilitiesDevelop and manage strategic marketing campaigns...
-
Content Strategist, Darden School of Business
1 month ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeAbout the RoleThe University of Virginia's Darden School of Business is seeking a skilled Content Strategist to join its Communication & Marketing team. As a key member of the team, you will be responsible for developing and implementing a comprehensive content strategy that showcases the school's academic excellence, research, and community engagement.Key...
-
Digital Marketing Strategist
4 weeks ago
Charlottesville, Virginia, United States Three Notch'd Brewing Company, LLC Full timeJob Title: Digital Marketing ManagerThe Digital Marketing Manager will lead our long-term digital marketing strategies for Three Notch'd Brewing Company and Uncool Beverage Company.This position's goal is to use their in-depth digital marketing experience to maintain a strong web presence, grow awareness, and drive sales for the brand.This position requires...
-
Growth Marketing Strategist
4 weeks ago
Charlottesville, Virginia, United States WillowTree Full timeAbout the RoleWe're seeking a talented Growth Marketing Manager to join our team at WillowTree. As a key member of our marketing team, you'll be responsible for driving awareness and generating leads for our enterprise-grade AI engine, Fuel iX.Key ResponsibilitiesDevelop and execute growth marketing strategies to increase brand awareness and generate...
-
Employee Engagement Strategist
9 hours ago
Charlottesville, Virginia, United States University of Virginia Full timeThe University of Virginia's Office of University Communications seeks an Employee Engagement Specialist to develop programs that advance our workplace culture and staff engagement.Reporting to the Chief of Staff, the Employee Engagement Specialist will collaborate with team members across the department to advance our commitment to foster a meaningful staff...
-
Senior Associate Director, Marketing
3 days ago
Charlottesville, Virginia, United States UVA Alumni Association Full timeJob Title: Senior Associate Director, MarketingJob Summary:The Senior Associate Director, Marketing (Development & Social Media) is a key member of the UVA Alumni Association team, responsible for developing and executing marketing strategies to support fundraising goals and promote the Association's brand.Key Responsibilities:Develop and implement marketing...
-
Senior Marketing Manager, Educational Programs
2 weeks ago
Charlottesville, Virginia, United States WorldStrides Full timeCompany Overview:WorldStrides stands as the premier provider of educational travel and experiential learning opportunities. Established in 1967, the organization has evolved from offering middle school travel experiences in Washington, D.C., to facilitating a diverse array of programs for over half a million students each year across more than 100 countries...
-
Senior Living Community Director
8 hours ago
Charlottesville, Virginia, United States Commonwealth Senior Living Full timeExecutive Director Job SummaryWe are seeking an experienced and compassionate Executive Director to lead our senior living community. As the CEO of the community, you will oversee the planning, direction, and implementation of all programs and policies, ensuring the efficient and effective administration and execution of our business plan.Key...
-
Marketing Coordinator
4 weeks ago
Charlottesville, Virginia, United States Westminster Canterbury of the Blue Ridge Full timeMarketing Coordinator Job DescriptionWe are seeking a highly motivated and organized Marketing Coordinator to join our team at Westminster-Canterbury of the Blue Ridge. As a key member of our Marketing department, you will be responsible for promoting the benefits of our Continuing Care Retirement Community and executing strategic marketing plans to support...
-
Marketing Coordinator
6 days ago
Charlottesville, Virginia, United States Westminster Canterbury of the Blue Ridge Full timeMarketing Coordinator Job DescriptionWestminster-Canterbury of the Blue Ridge is seeking a highly motivated and organized Marketing Coordinator to join our dedicated team. As a key member of our Marketing department, you will play a vital role in promoting the benefits of our Continuing Care Retirement Community and supporting resident and community...
-
Social Media Marketing Specialist
4 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Social Media SpecialistUVA Health is seeking a highly skilled and creative Social Media Specialist to join our team. As a key member of our Office of Strategic Marketing and Communications, you will play a crucial role in developing and executing comprehensive social media strategies to elevate our online presence, engage with our community, and...
-
Digital Content Strategist
2 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Assistant Director of Social Media and Content MarketingThe University of Virginia Darden School of Business seeks a creative and innovative Assistant Director of Social Media and Content Marketing to join its Communication & Marketing team. The successful candidate will be responsible for developing and implementing a comprehensive social media...
-
Charlottesville, Virginia, United States CFA Institute Full timeJob Title: Marketing Manager, Audience DevelopmentCFA Institute is seeking a highly skilled Marketing Manager, Audience Development to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that target key audiences and align with business objectives.Key...