Marketing Strategist

1 month ago

Charlottesville, Virginia, United States Commonwealth of Virginia Full time
Job Summary

The Commonwealth of Virginia seeks a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.

Key Responsibilities
  • Develop and manage strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or departments.
  • Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
  • Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects.
  • Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights to develop holistic strategies and plans.
  • Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies.
  • Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, and inform future work.
  • Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives.
  • Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager.
Requirements
  • Bachelor's Degree in business, marketing communications, or other related field required.
  • 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
Benefits

The Commonwealth of Virginia offers a competitive salary range of $60,236.80 - $96,387.20 Annual, as well as a comprehensive benefits package.

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