Marketing Strategist
12 hours ago
The Commonwealth of Virginia seeks a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.
Key Responsibilities- Develop and manage strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or departments.
- Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
- Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects.
- Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights to develop holistic strategies and plans.
- Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies.
- Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, and inform future work.
- Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives.
- Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager.
- Bachelor's Degree in business, marketing communications, or other related field required.
- 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
The Commonwealth of Virginia offers a competitive salary range of $60,236.80 - $96,387.20 Annual, as well as a comprehensive benefits package.
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Digital Marketing Strategist
4 weeks ago
Charlottesville, Virginia, United States The Rector & Visitors of the University of Virginia Full timeJob Title: Digital Marketing StrategistThe Digital Marketing Strategist plays a crucial role in the performance marketing team, driving digital marketing campaigns that engage leads and drive quantifiable results. This position requires a strong understanding of digital marketing principles, including paid search, social, and email nurture journeys.The ideal...
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Senior Marketing Strategist
6 days ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Senior Marketing StrategistJoin the Commonwealth of Virginia team as a Senior Marketing Strategist, where you will play a key role in developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.About the RoleThis is a senior-level position that requires a deep understanding of digital marketing channels,...
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Digital Marketing Strategist
4 weeks ago
Charlottesville, Virginia, United States University of Virginia Full timeJob Title: Digital Marketing StrategistThe University of Virginia seeks a highly skilled Digital Marketing Strategist to join its performance marketing team. As a key member of the team, you will play a crucial role in supporting digital marketing campaigns and driving quantifiable results.Key Responsibilities:Develop and execute digital acquisition...
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Senior Marketing Strategist
1 week ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Senior Marketing StrategistThe Commonwealth of Virginia is seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key Responsibilities:Develop and manage strategic...
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Lead Marketing Strategist
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Content Marketing Strategist
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Digital Marketing Specialist
4 weeks ago
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Content Strategist, Darden School of Business
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Digital Marketing Strategist
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Growth Marketing Strategist
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Digital Marketing Specialist
2 months ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryWe are seeking a highly skilled Senior Marketing Strategist to join our team at the Commonwealth of Virginia. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key ResponsibilitiesDevelop and manage strategic marketing campaigns...
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Digital Content Strategist
2 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Assistant Director of Social Media and Content MarketingThe University of Virginia Darden School of Business seeks a creative and innovative Assistant Director of Social Media and Content Marketing to join its Communication & Marketing team. The successful candidate will be responsible for developing and implementing a comprehensive social media...
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Digital Content Manager, University of Virginia
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Technical Content Strategist
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Curriculum Content Specialist
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Charlottesville, Virginia, United States ScribeConcepts Full timeJob OpportunityScribeConcepts is seeking a skilled Curriculum Content Developer to join our network of professionals.About the RoleWe are looking for an experienced individual to provide vision and leadership in the design and development of highly effective education products. The successful candidate will work directly with our Lead Content Strategist to...